Podravka is one of the biggest food companies in southeastern Europe, with 6,500 employees and a wide variety of kitchen-staple products sold in 45 countries. Responding to customer tastes in so many markets and competing against global giants require that Podravka constantly tunes its offerings and reacts to changing tax and pricing environments. To meet business needs and contain mushrooming IT costs, Podravka deployed Windows Server® 2008 R2 Enterprise with Hyper-V technology and Microsoft® System Center data center solutions. By optimizing its core infrastructure, the IT staff can dynamically respond to business needs by deploying virtual machines in hours instead of weeks. Podravka will slash costs by U.S.$2 million over five years and has improved application availability, created a low-cost disaster-recovery facility, and reduced carbon emissions by 78 percent.