Based in Louisville, Kentucky, MaximumASP is a Web-hosting company that prides itself on its innovative offerings and outstanding customer service. The company's growth, however, led to a proliferation of servers that took increasing amounts of time to provision and manage, pulling staff away from researching new services and hurting business agility. MaximumASP is now using the Windows Server 2008 operating system with Hyper-V technology to consolidate servers and offer more flexible and competitive products, such as high-availability clusters and self-service server provisioning. The company anticipates saving U.S.$350,000 in hardware costs by virtualizing 200 servers, in addition to saving on power and IT management costs. MaximumASP is also using Microsoft System Center Virtual Machine Manager 2008 to streamline server deployment and management.