Verify Your Website or Blog with Bing™ Webmaster Tools

Take the first step to improve your search rankings by verifying your Website with Bing™

With Bing™ now powering Yahoo! and Facebook search, nearly 30 percent of all Web traffic is delivered through Bing™. Because of this, it is more important than ever for website owners to ensure their Websites are indexed in Bing™.


Bing™ Webmaster Tools allow you to submit and verify your Website for indexing. Once it is verified, you can also use Bing™ Webmaster Tools to improve your Website’s SEO and view important data on its performance.

Once your Website is verified in Bing Webmaster Tools, you can:

  • Improve your Website’s search engine optimization

  • See and control how Bing™ crawls and indexes your Website

  • See backlinks, inbound links, and keyword performance for your Website

  • Provide an XML sitemap for your Website

  • Detect crawl issues and view details on redirects, malware, and exclusions

Watch How-To Video


How-to Guide

This tutorial guides you through how to use Bing™ Webmaster Tools to add your Website to Bing™, verify and index your Website, and the view reports available once your Website is indexed.

In this tutorial, we’ll walk through the following steps:

Step 1 – Sign in to Bing™ Webmaster Tools login page

Go to the Bing™ Webmaster Tools Page.

Click the sign in button in the blue box


Sign in to Bing™ Webmaster Tools with your Windows Live ID (or create one if you don’t already have one.)


Step 2 – Add your Website to Bing™

Click the Add Site button to submit your Website to Bing™.


Enter your Website URL and click Submit.


Now, you will see your Website URL in a box with a message requesting you to verify ownership. Verification is required to ensure that only the rightful owners are provided with information about their Website.

There are two methods for verifying your Website with Bing™ Webmaster Tools. In this tutorial, we will be using Option 2- Copy and Paste <meta> tag.

Click on Option 2.


Next, get the verification code which you will copy and paste into the <head> section of your default webpage.


Step 3 – Verify your Website

Copy and paste your verification code to your Website header section.


Go back to Bing Webmaster Tools and click Verify. Your website must be publicly available on the Internet in order for Bing to verify it.


Once your site ownership has been verified, you will be able to view the current status and recent trends on your site’s activities within Bing. It can take up to three days for data to begin showing on newly added sites.


If Bing could not verify your Website, look at the source code of your home page and make sure that the new <meta> tag you posted is appearing there.

Beyond the basics

After your Website is indexed, you can access a variety of reports to help you optimize your Website for better Bing search rankings. For example, you can review up to six months of crawl and traffic data by clicking on the summaries on the Bing Webmaster dashboard.


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