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Drive a next-generation e-commerce experience to your customers, with better targeting and cataloging, easier workflow, and better back-end integration.
These days, e-commerce is about much more than shopping carts. Consumers can chat with customer service specialists, who can help them make purchases. They can see a record of their past purchases as well as their friends' purchases. They can easily view product offerings and updates. Your next-generation e-commerce solution enables your customers to truly interact with your offerings in an immersive brand experience. That experience is delivered to consumers through multiple devices, anytime, anywhere, and any way they want it. Streamlined integration ensures that your customers consistently have an excellent experience. The Microsoft Web platform offers a unique set of tools, servers, technologies, and services to help businesses create an outstanding purchasing experience for their customers, enhance up-sell opportunities, increase revenue and profit, deepen customer support and satisfaction, easily tie e-commerce to marketing campaigns, and increase customer referrals. Our platform helps you go beyond online shopping to deliver the full brand experience your customers demand—on nearly any device, from any location, at any time. Our platform works together with your custom business applications to help you understand your online business and quickly respond to changes. Our analytics tools will help you analyze, plan, and respond to customer behaviors quickly and efficiently, enabling you to build customer loyalty. Microsoft offers tools, services, and infrastructure to help you build your own e-commerce solution, as well as partners to help customize specific solutions for companies of all sizes. The Microsoft AJAX Web development tool provides rich interface elements and presentation. And Silverlight browser development technology presents products in new and exciting ways. It leverages .NET skills and enables rich interactive applications and media delivery across platforms and browsers, turning your e-commerce site into a full brand experience. The Microsoft Ad Center provides product advertising, cross-promotion, and demand generation. Commerce Server provides the foundation for customer enterprise commerce solutions and analytics, and scales to meet massive demand. It enables you to create flexible and high-performance sites quickly, and integrate new sites with existing systems and infrastructure to minimize "rip and replace." A multidimensional e-commerce solution is a dynamic way to interact 24/7 with a worldwide audience of potential customers, offering them a rich purchasing experience and enabling you to set yourself apart from the competition. When your customers have a great purchasing experience on your Web site, they will come back—and they'll talk about it with others, spreading the word about your offerings. Take a look at what the Microsoft Web platform has to offer to help your company create a successful next-generation e-commerce solution. |
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"Because we had success with BizTalk [Server] in keeping our integration points simplified, we knew it would be a far more cost-effective solution than purchasing another B2B product with similar functionality." — Kevin Hems, Information Services Leader, CGT 
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