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Delight your customers and build brand loyalty with an outstanding user experience that sets you apart from the competition.
Microsoft Web platform tools, technologies, servers, and services can help you make a compelling case for your products and services across your entire Web site, so that every aspect of it—from design to development to delivery—ties back to your brand. The Microsoft Web platform includes tools, technologies, and servers that can help you excite and engage your customers, improve customer satisfaction and loyalty, drive customers to the right behaviors, integrate higher interactivity into a Web property, and set yourself apart from the competition. Deliver the solid brand experience you've always envisioned. Loyal customers will advertise your brand for you. Thanks to its power and flexibility, the Microsoft Web platform enables designers and developers to work together using their existing skills. Key technologies include Visual Studio and Expression Studio, which are built for deep developer and designer collaboration and unmatched developer productivity. Silverlight, a browser plug-in technology, delivers rich Internet applications and stunning media in the browser—you can choose from a breadth of world-class programming languages for cross-platform and cross-browser applications. Silverlight's .NET-based runtime brings the power of over 40 programming languages to the browser. Visual Studio and Expression Studio can be used as tools to develop Silverlight applications. This enables teams of developers and designers to collaborate using XAML—saving time and resulting in applications that more closely match the designer's vision with all of the developer's functionality. The Microsoft Web platform includes solutions from standards-based Web applications to rich interactive desktops and beyond, delivered to nearly any customer device or scenario. AJAX and Silverlight bring the rich experience of the desktop to the reach of Web applications, giving your users the exciting and distinct experiences that set you apart from your competitors. With Windows Presentation Foundation (WPF) added to the solution, you can extend your customers' Web experience to their desktops—and even enable offline functionality. Finally, Windows Vista and Windows Mobile enable you to extend your brand experience to the customer on nearly any device from any location any time, at work and at home. |
"One of the things that attracted us to software-plus-services with Microsoft is its tradition of building enterprise-ready applications. There's an implicit understanding that they'll be robust, scalable, and able to support our millions of customers." — Paul Zimmerman Head of Business Development Play.com |





