Subscription computing provides a convenient, all-in-one package of PC hardware, genuine Microsoft software, selected applications, and broadband connectivity that can be paid off over time. People also have the option to include additional hosted applications which may be provided by the network operator. For example, a family could subscribe to a portal that offers distance learning for local high school curriculum. A user could subscribe to a music download service or video highlights from a favorite sports team. A small-business owner might subscribe to business-related services like accounting, purchasing, or web site hosting to grow their business. 
An example of how subscription computing works:
Microsoft's subscription computing program helps more people around the world gain access to a complete personal computing solution. As with pay-as-you-go computing, it lowers the entry costs involved in buying a PC and adds a convenient fixed-payment plan. Here's one example: | • | An individual makes an initial down payment of 20% of the total purchase price. | | • | The buyer signs a 24-month contract with the network operator for broadband Internet services. The payments for internet services reimburse the network operator for the balance of the PC cost. | | • | At the completion of the contract, the subscriber owns the PC and can elect to continue their broadband service from the network operator. | | • | Typical monthly cost for a PC is affordable for most middle-income families |
The expanding market
Subscription models for PC and connectivity have been available in a number of countries and regions such as Mexico, Philippines, the Middle East and Eastern Europe for several years. With the introduction of Microsoft FlexGo telecommunications companies (Telcos) will be able to more effectively protect the PC asset and more easily roll out new PC-based subscription services. The pace of adoption by consumers will likely accelerate as network operator partners in many countries and regions launch more subscription offerings. The global infrastructure is gearing up for the predicted demand. High-speed Internet service connections are being deployed aggressively, particularly in the fastest-growing market economies. In these markets alone, some estimates suggest that approximately 110 million new broadband connections will come online in the next five years. Why so many consumers are buying subscription PCs. | • | Great Value. When PC makers and financial institutions join up with telecommunications carriers, more people can benefit from savings on the whole package. | | • | Convenience. People can get online with trusted providers with the convenience of a single monthly bill. | | • | Service. People get valuable support service that includes genuine software, Microsoft support and patches, and hardware and network support. |
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