Smartphone-like capabilities built into an affordable cell phone offer consumers tools for everyday needs. Windows Embedded CE enables device makers, developers, and cell phone operators to distinguish their products with features such as alarms, calculators, calendars, call history, contacts, and phone settings. By partnering with one another, a device-maker or third party can leverage value-add software that expands products developed with Windows Embedded CE to include features such as digital camera capability, video streaming, gaming, multimedia, and messaging.