Windows Media Center: Advertisers

Brand advertisers and agencies work to drive public awareness, interest, affinity, and purchases for the products and services of the world's largest companies. Television remains a favorite reach medium for this audience, with online emerging as a complementary marketing channel. Windows Media Center provides brand marketing and advertising professionals with measurable interactive ad solutions in the emerging interactive TV media space, a convergence that marries the best of online advertising capabilities with the richness of a TV experience.

Windows Media Center advertisers in the U.S include Nissan of North America, OMD, and the IPG Emerging Media Lab.

Consumers are demanding greater control over their television and video experiences

• Growth of large format HD televisions is robust; more than 20% of U.S. households own at least on HD television.¹

• The wide availability and use of digital video recorder (DVR) technology is providing increasing control to consumers as to when and how they watch content and are exposed to brand advertising.

• On-demand delivery of video content via the Internet is growing in popularity, with many of the major content networks distributing their content on demand.

• Technology advancements are enabling consumers to display on-demand Internet-delivered content onto their television sets.

• OEM partners: Xbox 360 has a built-in Extender for Windows Media Center, and consumer electronic OEMs are building the technology into popular TV-connected devices.

Interactive television advertising is happening now

• Windows Media Center's deployment of Internet TV provides consumers with a quality on-demand video experience that is 100% ad supported.

• Using Extenders for Windows Media Center, consumers can enjoy Internet TV on their televisions with a Windows Media Center remote or by simply viewing it on a PC.

• Windows Media Center's interactive video ad format provides users connected to the Internet the flexibility to interact with video advertising using either a remote or a PC mouse/keyboard.

• Interactive video ads are assembled by Windows Media Center using standard industry ad creative elements, minimizing incremental production costs.

• Windows Media Center's interactive video ads deliver the same level of measurability as online, with the improved engagement of television.

• Find out about Windows Media Center Online Services.

Contact your local Microsoft account representative to learn how to maximize the power of Windows Media Center to drive your next ad campaign.

¹Leichtman Research Group, published on Broadcasting & Cable, November 7, 2007