Comprehensive Platform
Windows Media 9 Series provides the best, most comprehensive platform for developing and deploying digital media solutions. The platform is industrial strength, delivering the highest scalability, reliability, and ease of administration. An extensible architecture throughout enables developers to build on the existing functionality and integrate technology into complete solutions. Windows Media 9 Series also provides improved economics, further helping to power the next wave of digital media.
Key improvements include:
  Scales Up and Scales Out
Supporting approximately twice as many concurrent streaming users per server compared with the previous version and considerably more than twice as many concurrent users in some scenarios, Windows Media 9 Series includes a cache/proxy platform, so it can be extended to "scale out" in an easy-to-manage distributed architecture that conserves network bandwidth, decreases latency and reduces server load. The resulting architecture can scale to effectively support the largest streaming audiences.
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Flexible Administration
Administer the entire Windows Media 9 Series platform in virtually any environment through Microsoft Management Console, a Web browser, or command-line scripts. Easily deploy Windows Media Player 10 to every desktop in the enterprise with options for customizing skins, network and proxy settings, and limiting access to consumer features.
 Server-Side Playlists
Content providers can dynamically rearrange and swap content within a playlist during streaming to provide breaking news or dynamically customized content to users. Server-side playlists keep their streams running smoothly and their viewers tuned in, because the changes are made in real time.
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Ad Insertion
Support for a wide variety of advertising types, including lead-ins, interstitial ads, and Macromedia Flash animations. These features improve the ad revenue generation opportunities and easily integrate with third-party ad servers.
 Robust Platform-Wide Plug-in Architecture
Plug-in models for the Player, server, and encoder enable developers to build their own custom digital media solutions and easily extend the entire Windows Media 9 Series platform. A wide range of programming languages are supported, including Visual C++, C#, Visual Basic, VBScript, and Perl.
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Enhanced Digital Rights Management (DRM)
Windows Media DRM is a proven platform to protect and securely deliver content for playback on a computer, portable device, or network device. It's flexible to support a range of business models from single downloads or physical format delivery. The latest version of Windows Media DRM enables new scenarios and provides consumers even greater access to protected audio and video content.
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