Benefits

• High-quality content. Mobile subscribers can now select, purchase, download, and play Windows Media files on their mobile devices. High-quality audio and video content helps you position your mobile device as an indispensable, mobile entertainment center.
• Best user experience. With Windows Media technologies, you can avoid network-related problems, such as variations in bandwidth and network connections. Windows Media is also optimized for low memory and storage usage, and for preserving battery life while delivering compelling entertainment experiences.
• Greater flexibility. Windows Media-based content can be delivered across various mobile-network technologies and to a vast array of handsets, mobile operating systems, and vendors. This flexibility allows you to design a mobile-media solution that works best for your business needs. Additionally, the proven reliability and flexibility of Windows Media DRM allows you to tailor your offerings to your business needs.
• Scalable to a wide range of devices and capabilities. Windows Media technologies are extensible and scalable to allow for a wide variety of content, delivery, and playback types. You can just as easily create audio with a very low bit rate for streaming over a low bandwidth connection as you can high-definition video for playback in a theater.
• Increased revenue potential. You can create personalized interstitial advertisements and combine them with downloadable content to deliver customized services to your subscribers. Additionally, subscribers can download music and video clips to their personal computers and then synchronize this content to their handsets. This creates further revenue-generation opportunities for mobile service providers who can provide these extended services to subscribers using personal computers.

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