Advertising
In the past, the advertising revenue opportunity had been a challenge for internet broadcasters primarily because of the technology limitations on how the advertising was implemented, and the lack of reporting available to track advertising effectiveness. Windows Media Services 9 Series has overcome these limitations and improved this opportunity by providing dynamic ad content programming which allows for flexibility of ad insertions, and comprehensive measurement reporting of viewer usage. Additionally, advertising can be developed and supported from several sources including digital video and audio, html, and now from Macromedia® Flash™ animations, and easily integrated with third-party ad servers. (See advertising example below.)
New Windows Media Services 9 Features For Advertising:
- Dynamic Ad Content Programming
Windows Media Services 9 Series supports a wide variety of advertising types, including lead-ins, bumpers, trailers and interstitial ads. Internet broadcasters can maximize advertisement reach for example, by playing an advertisement before the broadcast, regardless of when a viewer tunes in. Windows Media Services 9 Series makes this happen by supporting playlists on the Server-Side, instead of previously on the Player-Side. This feature enables Radio/TV Program Director level of functionality for both on-demand and live streams, and provides the unprecedented ability to dynamically change the content within the playlist seamlessly. For advertisers, this means that ads can be inserted throughout the broadcasters playlist during broadcasts without interruption to the viewer.
- Measurement Reporting
Windows Media Services 9 Series provides comprehensive reporting that allows internet broadcasters the ability to accurately and effectively track and report on advertisement reach, and to measure usage in order to fine-tune the effectiveness of the ads and provide reporting back to advertisers.
Additional Resources:
Customized View In Windows Media Player 9
Enhance the viewing experience of your content and introduce advertising opportunities by customizing the look of the player. The Windows Media Player 9 Series Now Playing window is a highly customizable portal, so you can build your own viewer experience with branding, advertising, or custom links.
Industry Partners
All the top players serving the advertising industry support Windows Media. Refer to the following listing of companies to identify which partners best meet your needs:
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Streaming Advertising Examples
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In-stream ads
In-stream ads are gateways, interstitials, or bumpers, inserted in audio or video streams, either live or on-demand. The most common type of ad is the gateway or lead-in ad, which yields the highest CPM because it is placed at the beginning of the stream. |
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Streaming banners
Streaming banners are traditional 468x60 banners with streaming video content within the banner. The video can be sized to fit the space of a traditional banner, or it can be clipped and sized to fit many rectangular sizes down to the size of an icon, 32 x 32. |
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Banner ads in the Windows Media Player
Because the Windows Media Player is customizable, you can incorporate your own branding and include banner advertisements within the Player. |
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Ad Border within Windows Media Player 9
A border is a custom graphic in the "Now Playing" pane of the full mode of the Player, and can be customized to present advertisements in several scenarios along with the content. Windows Media Player 9 supports ad creation in HTML, JPG, or Flash animation. |
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