|  | | | Microsoft Auto provides a proven, reliable platform on which carmakers can distinguish themselves by building innovative solutions to help drive sales and customer loyalty.
A comprehensive hardware/software reference platform, Microsoft Auto enables carmakers and suppliers to more quickly and easily build a solution that provides consumers with features such as mobile device integration, speech recognition, and infotainment.
Microsoft Auto also helps suppliers reduce development costs by enabling designers to utilize a standardized platform with components which can be reused across different makes and models. |
|  | Reduce Development Time and Cost | | Integrated features such as Bluetooth, speech recognition, and media player support are built into the platform for rapid deployment without heavy development time. |
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| | | | | Upgradeable for Maximum Flexibility Carmakers and suppliers can add to and extend the standard features of Microsoft Auto thanks to its flexible design. Microsoft Auto can be easily updated and it offers the car manufacturer the flexibility to choose if they would like to have updates delivered over the Web (through the USB in the car). |
| | Putting the Consumer in the Driver's Seat | | Thanks to Microsoft Auto’s open platform, solutions can be created which give drivers unsurpassed control of their mobile phones, portable media players, and other devices through voice or steering wheel commands. With its robust design, Microsoft Auto helps drive sales and customer loyalty by enabling the creation of rich user experiences such as: | | Easily placing a hands-free call from the comfort of their seat Voice readout of incoming text messages Drivers or passengers can use their voice to select an artist, genre, album, or even a specific song on their iPod, Zune, or other media player – even a USB memory stick – and enjoy it over their car’s speakers
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