KIA Motors America Inc.

Overview Challenge Solutions Benefits

Kia Motors wanted to build an infotainment system with voice- and touch-activated experiences that would match the expectations of people who play video games, connect to social media and carry mobile devices. Built on the Windows Embedded Automotive platform, Kia created the UVO system which fully integrates Microsoft Tellme embedded speech technology. UVO, short for 'Your Voice,' features a breakthrough user interface that provides simple and quick access to a vehicle's multimedia and infotainment systems.

Benefits at a glance

  • Personalized driving experience, streamlining access to media, mobile devices and information
  • Easily upgradable platform, allowing Kia to issue updates, including 16 new features and services
  • Helped increase U.S. sales by 35 percent

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Kia Motors, Korea's oldest manufacturer of motor vehicles, which sells more than 1.5 million cars and SUVs annually in more than 172 countries, aimed to extend brand appeal by launching an infotainment system with voice- and touch-activated experiences that would match the expectations of mobile-device and social-media users.


 Previous: Overview Next: Solutions 

Kia's created a voice-activated infotainment system, called UVO, built on Windows Embedded Automotive and Microsoft Tellme speech platform. It features a breakthrough user interface, providing simple and quick access to the vehicle's multimedia and infotainment systems.


 Previous: Challenge Next: Benefits 

Kia's UVO provides a personalized driving experience, streamlining access to media, mobile devices and information, helping to increase U.S. sales by 35 percent. The platform is easily upgradable, allowing Kia to issue updates, including 15 new features and services.


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