SMG, a global leader in venue management, was focused on boosting profits at the 8,000-seat Sioux Falls Arena by replacing aging cash registers and menu boards. Value-added reseller Dakota Retail Technologies put together a solution based on Touch Dynamic Breeze All-in-One POS devices running Windows Embedded POSReady. SMG saw an increase in sales from new integrated high-speed credit card processing, new digital menu screens and connectivity with handheld POS terminals based on the Windows Embedded Compact family. Integration with back-office Windows Servers for advanced inventory control and reporting resulted in higher profits. As a result, full ROI is expected in less than 12 months.
SMG, a global leader in venue management that provides services to more than 200 entertainment facilities around the world, with ten percent of its annual profits coming from concessions and merchandise sales, sought to increase revenue via improved point-of-sale (POS) systems.
SMG boosted profits at the 8,000-seat Sioux Falls Arena with an all-in-one POS solution that includes touch-based POS terminals, high-speed credit-card processing, digital menu screens, handheld devices and integrated back-office servers built on Windows Embedded POSReady, Windows Embedded CE and Windows Server.
SMG saw an initial sales increase of 12-14 percent with similar projected ROI over one year. Integration with back-office servers provided advanced inventory control and reporting. The solution includes automated system management (dynamic displays and software upgrades) and secure credit transactions.
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