Ever since Henry Ford built the world's first manufacturing assembly line in 1913, the Ford Motor Company has been a symbol of innovation worldwide. In the 21st century, Ford is breaking new ground in telematics. Partnering with Microsoft, Ford created SYNC, its best-selling infotainment system to date. At the heart of SYNC is Windows Embedded Automotive, which delivers a powerful and reliable platform with numerous connectivity options and turns SYNC into a gateway for phones, digital music players and more. SYNC not only helped sell more Ford cars, but it strengthened consumer perceptions of Ford as a leader in safety, quality and smart technology.
Ford Motor Company, a global automotive industry leader with more than 160,000 employees and 70 plants worldwide, wanted to add easy-to-use features and functionality to its market-leading infotainment system.
Ford developed SYNC with mobile-device integration, connected services and user experiences driven by simple voice commands, powered by Windows Embedded Automotive.
With three million units shipped, the solution strengthened the Ford brand and perception. The low-cost device has broad market appeal, and the agnostic platform approach allows integration of any consumer device. In all, Ford experienced a 70 percent consumer-adoption rate.
