The Cincinnati Reds, one of baseball's most historic franchises, has also become one of its most technology-savvy, with intelligent systems that enhance their fans' experiences and improve operations. From ticketing and sales, to marketing, creative, operations, accounting and even scouting for players, connected systems based on Microsoft technology create efficiencies and cost savings, and improve the fans' experience. At the gate, tickets are scanned instantly using Windows Embedded-based handheld devices; the data is synced to a SQL database for back-office business intelligence. Vendors’ menus and other concourse displays are controlled centrally, and display technology at the ballpark extends across the stadium concourses into vendors’ booths throughout the facility, so fans never miss a play.
Established in 1881, the Cincinnati Reds are the oldest team in Major League Baseball, with five World Series wins and 40 players in the Hall of Fame. The team wanted innovative technology that would enhance their fans' experience and improve operations at its stadium, the Great American Ballpark.
The Reds implemented an intelligent system powered by Windows Embedded Standard, Microsoft SQL Server, the Microsoft .NET Framework, Microsoft Dynamics CRM and Microsoft SharePoint Server that includes handheld scanners, remotely managed digital displays and new reporting capabilities.
The Reds' new system offers real-time tracking of attendance and targeted promotions, and enables remote price and item adjustments. The solution's increased manageability extends to improved scouting analytics. The fans experience enhanced video and menu displays, faster service and greater access to ticket discounts.
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