Cincinnati Reds

Overview Challenge Solutions Benefits

The Cincinnati Reds, one of baseball's most historic franchises, has also become one of its most technology-savvy, with connected systems that enhance their fans' experiences and improve operations. From ticketing and sales, to marketing, creative, operations, accounting and even scouting for players, connected systems based on Microsoft technology create efficiencies and cost savings, and improve the fans' experience. At the gate, tickets are scanned instantly using Windows Embedded-based handheld devices; the data is synced to a SQL database for back-office business intelligence. Vendors’ menus and other concourse displays are controlled centrally, and display technology at the ballpark extends across the stadium concourses into vendors’ booths throughout the facility, so fans never miss a play.

Benefits at a glance

  • Real-time tracking of attendance
  • Remote price and item adjustments, and targeted promotions
  • Enhanced video experience
  • Increased manageability
  • Improved scouting analytics


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