BMW drivers expect a premium experience in their cars and the company always delivers. Continuously innovative, the company turned to Continental Corporation to design an affordable infotainment system while maintaining rigorous standards for quality. Powered by Windows Embedded Automotive, the solution offers multimedia entertainment, support for mobile phones, media players, and integration with numerous other embedded systems in the car with a well-supported platform that includes updates for future mobile devices and familiar development tools. The benefits are extended to car aficionados worldwide, who can enjoy easy connectivity with multiple devices and services across the BMW product line.
The BMW Group, which manufactures the premier Rolls Royce, Mini and BMW brands and sells more than 1.5 million vehicles annually worldwide, wanted to extend premium infotainment features to smaller cars while maintaining high levels of quality and performance.
Teamed with Microsoft partner Continental to implement an infotainment system powered by Windows Embedded Automotive and Microsoft Visual Studio that extends many of the company's high-end infotainment features to its smaller 1 and 3 Series models.
By implementing an infotainment system powered by Windows Embedded Automotive, BMW can provide premium features across its product line. The company has the flexibility it needs to meet its goals, including easy integration of software and technology from multiple vendors. With the new solution, Continental was able to control development costs, and BMW has reduced its risk while enhancing the driving experience for its customers.
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