Coca-Cola Amatil

Overview Challenge Solutions Benefits

Coca-Cola Amatil (CCA), a leading beverage distributor in Australia and the Asia-Pacific region, wanted to design an innovative way to market beverages to consumers, and create an appealing—even addictive—new way for consumers to interact with their brand. They teamed up with Australian digital agency TKM9 and Microsoft to create a system that allows customers to connect with interactive digital signage installed on beverage coolers—often with their own devices—to engage with content, including games, contests, discount offers, social media and more.

Benefits at a glance

  • Improves competitive advantage by delivering dynamic, relevant content
  • Boosts sales 12 percent in grocery and up to 20 percent in off-premise locations, with a 120 percent lift in the off-premise channel when combined with discount offer
  • Optimizes implementation with flexible, scalable solution

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