Coca-Cola Amatil (CCA), a leading beverage distributor in Australia and the Asia-Pacific region, wanted to design an innovative way to market beverages to consumers, and create an appealing—even addictive—new way for consumers to interact with their brand. They teamed up with Australian digital agency TKM9 and Microsoft to create a system that allows customers to connect with interactive digital signage installed on beverage coolers—often with their own devices—to engage with content, including games, contests, discount offers, social media and more.
Coca-Cola Amatil (CCA) is a leading bottler and distributor of beverages across six countries in the Asia-Pacific region, with approximately 14, 900 employees, 270 million consumers, and a large portfolio of soft drink brands and premium alcoholic beverages. To stay ahead of the competition, CCA wanted to create a differentiated brand experience for consumers.
Coca-Cola Amatil teamed with TKM9 to create a solution that integrates interactive digital signage on refrigerated beverage coolers with mobile phones and a backend system used for analytics and real-time updates. The solution connects coolers equipped with Windows Embedded touchscreens and Kinect for Windows technology to an analytics application running in the cloud on the Microsoft Azure platform.
CCA’s digital signs collect data on sales and customer interaction, and share content with customers at the point of sale. They also draw consumers into an interactive multimedia and social-media experience, via the coolers and the consumers’ own devices, offering games, contests, Facebook posts and more. A limited trial run of 50 machines is transforming customer service and brand loyalty – and boosting beverage sales by an average of 12 percent, as compared to standard coolers.
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