Bravo Outdoor Advertising

Overview Challenge Solutions Benefits

Bravo Outdoor Advertising, which sells and manages advertising panels on public transit vehicles and roadways in Ireland, wanted to secure new business by delivering content on digital panels. Pica Vision, a provider of digital media solutions, designed an intelligent digital advertising system anchored by Windows Embedded Standard 7 and Microsoft SQL Azure. The innovative new solution has the potential to attract 50 percent more views over a traditional static panel and uses GPS information to customize content in real time based on route and vehicle. By taking advantage of a digital system, the company is increasing revenue, cutting maintenance costs and gaining a stronger competitive advantage.

Benefits at a glance

  • Won contracts worth $184.2 million USD
  • Better manageability and improved flexibility
  • Reduced operational cost of billboards
  • 50 percent more views
  • Potential to double annual ad revenue


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