Bravo Outdoor Advertising, which sells and manages advertising panels on public transit vehicles and roadways in Ireland, wanted to secure new business by delivering content on digital panels. Pica Vision, a provider of digital media solutions, designed an intelligent digital advertising system anchored by Windows Embedded Standard 7 and Microsoft SQL Azure. The innovative new solution has the potential to attract 50 percent more views over a traditional static panel and uses GPS information to customize content in real time based on route and vehicle. By taking advantage of a digital system, the company is increasing revenue, cutting maintenance costs and gaining a stronger competitive advantage.
Bravo Outdoor Advertising sells and manages advertising panels on buses, trains and roadways throughout Ireland, and handles 85 percent of top advertisers in the country by delivering 354 million ad displays weekly. Bravo wanted a digital solution to secure a $52.6 million USD contract with Ireland's national transport system.
Bravo implemented an intelligent digital advertising system powered by Windows Embedded Standard, Microsoft SQL Azure, Windows Server, Microsoft SQL Server and Microsoft .NET Framework that can wirelessly deliver multimedia content to digital panels virtually anywhere in Ireland.
The solution led Bravo to win contracts worth $184.2 million USD and has the potential to double annual ad revenue. It also reduced operational costs of billboards, and improved flexibility and manageability, by allowing customized route content with GPS. Bravo's intelligent digital advertising solution also resulted in 50 percent more views.
France - Français | Site map
Deutschland - Deutsch | Site map
United Kingdom - English | Site map
中国 - 简体中文 | 站点地图
日本 - 日本語 | サイト マップ