• Reinvent customer service with the Internet of Things

    The Internet of Things is a game-changer for the
    retail industy

    Create a leading-edge solution based on Microsoft technologies, and you’ll realize the untapped potential of your business data, giving you the competitive edge that comes from providing the best in customer service.

    • Enable a personal, seamless and differentiated shopping experience
    • Increase employee engagement
    • Drive smarter operations to create efficiencies and lower costs

    Reinvent customer service with IoT

    IoT is a game-changer for the retail industry

    Create a leading-edge solution based on Microsoft technologies, and you’ll realize the untapped potential of your business data, giving you the competitive edge that comes from providing the best in customer service.

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The Internet of Things makes this fridge even cooler

Coca-Cola Amatil (CCA) wanted to create an appealing new way for consumers to interact with their brand. They teamed up with Australian digital agency TKM9 and Microsoft to capitalize on the Internet of Things (IoT) by utilizing interactive digital signage installed on beverage coolers. The digital signs collect data on sales, and draw consumers into an interactive multimedia and social-media encounter, via the coolers and the consumers’ own devices. A limited trial run of 50 machines is transforming customer service and brand loyalty – and boosting beverage sales by an average of 12 percent, as compared to standard coolers.

Read moreView the case studySee the business impact

Creating a cooler vending machine with IOT

Coca-Cola Amatil wanted to create an appealing new way for consumers to interact with their brand. They teamed up with Australian digital agency TKM9 and Microsoft to create interactive digital signage installed on beverage coolers, transforming customer service and brand loyalty and boosting beverage sales by an average of 12 percent, as compared to standard coolers.

Read moreView the case studySee the business impact

Delivering dream vacations with the Internet of Things

By connecting more than 650 existing and new devices — digital signs, POS terminals and tablets — and harnessing the resulting ocean of data, Royal Caribbean can now understand guests’ needs and wants like never before, turning insights into actions, and actions into results. By keeping track of purchases and preferences at gift shops, restaurants and spas, the crew can tailor a more personalized guest experience, boosting sales and reducing waste and wait times.

Read more View the case study See the business impact

Creating dream vacations with IoT

By connecting more than 650 devices — digital signs, POS terminals and tablets — and harnessing the resulting ocean of data, Royal Caribbean can now understand guests’ needs like never before. Using data from gift shops, restaurants and spas, the crew can tailor a more personalized guest experience, boosting sales and reducing waste and wait times.

Read more View the case study See the business impact

10 reasons your retail business needs a strategy to capitalize on the
Internet of Things today

Ten reasons your retail business needs an IoT strategy today

The Internet of Things is not a futuristic technology trend: It’s here today, and it starts with your things — the POS terminals in your stores, the networks in your warehouse, the RFID tags in your supply chain and the smartphones your customers bring into your stores. That’s the Internet of Your Things. The devices, data and tools you use to run your retail enterprise can be brought together and expanded in new ways you never thought possible. By implementing a strategy to capitalize on the Internet of Things, you can stop just running your business and start making it thrive.

The Internet of Things is not a futuristic technology trend: it’s here today, and it starts with your things—the point-of-sale (POS) terminals in your stores, the networks in your warehouse and the smartphones your customers carry. By implementing an IoT strategy, you can stop just running your business and start making it thrive.

1.

Get a jump-start on your competition

Get a jump start on your competition

Turn the fitting room into a valuable asset by providing more engaging experiences. Increase efficiency and gain better customer insights by connecting all the devices in the store with back-end systems. Deliver more personalized customer service and increase sales with real-time pricing and promotions. Microsoft customers are already taking advantage of the Internet of Things by connecting their devices to create new insights from data that help them transform their business. It’s time to create an Internet of Your Things strategy so your business can lead, instead of fight to catch up.

Turn the fitting room into a valuable asset. Deliver more personalized customer service and increase sales with real-time pricing and promotions. Microsoft customers are already taking advantage of IoT by connecting their devices to create new insights from data. It’s time to create an IoT strategy so your business can lead, instead of fighting to catch up.

2.

Get more out of your existing assets

Get more out of your existing assets

The Internet of Things isn’t just about trillions of connected devices. It’s about your things — the things that matter most to your business. Start with your existing assets and build upon them by adding new devices and new ways of looking at data. The things throughout your entire value chain, such as store devices, RFID tags on merchandise, and smartphones customers use to interact with your brand, are generating vast volumes of data that can be collected, stored on-premises or in the cloud, and turned into actionable insights. Transform your business by combining that data with business intelligence tools to gain deeper insight into what your customers and employees want and need.

The things throughout your entire value chain, such as store devices, RFID tags, and smartphones that customers use to interact with your brand, are generating vast volumes of data that can be collected and turned into actionable insights. Transform your business by analyzing that data to gain deeper insight into what your customers want.

3.

Enable small changes to make a big impact

Enable small changes to make a big impact

The Internet of Your Things starts with identifying a few areas that matter most to you, then making small changes for big impact. Add sensors to enable real-time monitoring of the temperature in food-service coolers from any location. Connect your point-of-sale terminals, digital signs and mobile devices in the store to drive better customer service and gain better insights. The Internet of Things doesn’t have to be overwhelming — a few key improvements can make a big difference.

IoT starts with identifying a few areas that matter most to you, then making small changes for big impact. Connect your POS terminals, digital signs, and mobile devices in the store to drive better customer service and gain better insights. IoT doesn’t have to be overwhelming—a few key improvements can make a big difference.

4.

Deliver better customer experiences

Deliver better customer experiences

With the Internet of Things, you can embrace device choice and anywhere access without having to compromise security. Provide innovative shopping experiences with new devices and technologies to delight your customers. Optimize your omni-channel operations to deliver a seamless experience across any channel and on any device. Leverage rich data insights to provide more personalized service, communications and offers.

With IoT, you can embrace device choice and anywhere access without having to compromise security. Provide innovative shopping experiences with new devices and technologies to delight your customers. Leverage rich data insights to provide more personalized service, communications, and offers.

5.

Drive smarter store operations

Drive smarter store operations

You can increase efficiency and flexibility in your operations — and decrease costs — by making devices and systems more intelligent. Smart shelves, refrigerators and vending machines capture usage patterns, automatically request inventory replenishment, and update price labels in real time. Mobility-enabled store associates are more productive and can provide better assisted selling and complete the checkout process anywhere in the store. And flexible platforms allow you to seamlessly integrate new devices with existing systems and securely collect and transfer data that can be turned into rich operational intelligence.

You can increase efficiency and flexibility in your operations—and decrease costs—by making devices and systems more intelligent. Smart shelves, refrigerators, and vending machines capture usage patterns, automatically request inventory replenishment, and update price labels in real time.

6.

Optimize supply chain and inventory in
real time

Optimize supply chain and inventory in real time

The Internet of Things can take your supply chain and inventory management to the next level by connecting systems and combining data insights across the supply chain. The Internet of Things makes it easier to collaborate with suppliers and use deeper data insights to improve demand forecast accuracy, production scheduling and inventory efficiency. With a more accurate and detailed view of customer demand and supplier capability, you can make better decisions and always have the right product mix with the right inventory level.

IoT can take your supply chain and inventory management to the next level by connecting systems and combining data insights across the supply chain. With a more accurate and detailed view of customer demand and supplier capability, you can make better decisions and always have the right product mix.

7.

Open up new business opportunities

Open up new business opportunities

Connecting devices, data and people gives you faster processes and fresh insight, resulting in new business opportunities. Combining GPS with automated kiosks and RFID-enabled check-in lets motorists join a car-sharing service and drive away in minutes. Engage your customers in new ways and offer new value-added services. The insights you get from your data help you see new possibilities.

Connecting devices, data, and people gives you faster processes and fresh insight, resulting in new business opportunities. Engage your customers in new ways and offer new value-added services. The insights you get from your data help you see new possibilities.

8.

Increase agility

Increase agility

Data insights can help you respond more quickly to competition, supply chain changes, customer demand and changing market conditions. Collecting and analyzing data gives you quick insight into consumer trends, so you can adjust product assortment in the stores, personalize service, implement dynamic pricing and optimize marketing campaigns. With the Internet of Things, you can spend less time wondering and more time taking action.

Data insights can help you respond more quickly to competition customer demand and changing market conditions. Analyzing data gives you quick insight into consumer trends, so you can adjust product in the stores, personalize service, implement dynamic pricing, and optimize marketing campaigns.

9.

Build the ability to scale

Build the ability to scale

Cloud computing, a key component of the Internet of Things, helps you scale your business without heavy capital investment. Deploy cloud-based new store systems with central management to accommodate the rapid expansion of your business to new locations. Implement on-premises e-commerce applications augmented with cloud computing for tremendous scale. Roll out large-scale global marketing campaigns leveraging cloud services to reduce upfront investment and deliver better customer experience. The Internet of Things let you scale and unlock new business scenarios.

Cloud computing, a key component of IoT, helps you scale your business without heavy capital investment. Deploy cloud-based new store systems with central management to accommodate the rapid expansion of your business to new locations. IoT lets you scale and unlock new business scenarios.

10.

Transform your business

Transform your business

When you have a strategy in place to take advantage of the Internet of Things — and you partner with the one company that understands how to provide retailers with the right platforms, services and tools — you can transform your business in real time. Microsoft and its partners have the technology and the experience to help you put the Internet of Your Things to work in your business today, so you can stop just running your retail business and start making it thrive.

When you have an IoT strategy—and you team up with the one company that understands how to provide retailers with the right platforms, services, tools, and partner ecosystem—you can transform your business. Microsoft and its partners have the technology and the retail industry experience to help you put IoT to work today.

Download the 10 reasons now
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Create the Internet of Your Things
in retail

The Internet of Things enables retailers to interact with customers in new ways, empower their employees with devices and tools to better serve their customers, and run operations more efficiently. The Internet of Things also makes it possible for brick-and-mortar retailers to have access to the kind of real-time customer information that online retailers have always had. Read more about the opportunities the Internet of Things presents for the retail industry.

Download the data sheet Read the white paper: Transform the Retail Store with the Internet of Things

Create the Internet of Your Things in retail

IoT enables retailers to interact with customers in new ways, empower their employees with devices to better serve customers, and run operations more efficiently. IoT also makes it possible for brick-and-mortar retailers to have access to the kind of real-time customer information that online retailers have always had. Read more about the opportunities IoT presents for the retail industry.

Download the data sheet Read the white paper: Transform the Retail Store with the Internet of Things
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Realize the potential of the Internet of Things with an intelligent system

Microsoft delivers a unique, integrated approach for enterprises to capitalize on the Internet of Things by gathering, storing and processing data. This approach extends from our breadth product portfolio for a range of PCs, tablets and industry devices on the edge of enterprise networks, developer tools, backend systems and services, and a diverse ecosystem. Spanning from small connected sensors to rich industry devices, these intelligent systems help enterprises harness the trusted Windows platform to gather data from the edge of the network, process it with Microsoft’s data platform and serve it securely through engaging applications that drive real-time analysis and actionable opportunities that would otherwise be out of reach. This is all possible through technology innovations that leverage the vast potential of data.

From in-store devices, such as digital signs and point-of-sale (POS) terminals, to RFID tags on merchandise, to the smartphones customers use to interact with a store’s brand, Windows-based devices within intelligent systems transform business intelligence that can be used to grow, expand and streamline retail operations, and improve customer, employee and partner interactions.

Realize the potential of IoT with an intelligent system

Microsoft delivers a unique, integrated approach for enterprises to capitalize on IoT by gathering, storing and processing data. From digital signs and point-of-sale (POS) terminals, to RFID tags, to the smartphones customers use to interact with a store’s brand, Windows-based devices within intelligent systems generate business intelligence that can be used to grow and streamline retail operations, and improve customer and employee interactions.

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