Windows Mobile

Take your e-mail mobile with Windows Mobile

It’s actually hard for me to remember what it was like running a business without e-mail. E-mail is as relevant to your business today as letters written by hand were a century ago. I can’t say I remember anything that long ago, but I do know that customers didn’t have the same expectations as today. Today, if a question from a customer sits in your e-mail Inbox for four hours or so, they’re likely to think you’re out playing golf or you just don’t care about their business.

And if you are out of the office on a sunny afternoon—maybe you are playing golf—you can keep the wheels of commerce rolling by carrying a Windows Mobile smartphone, so you can receive and respond to e-mails on the go. Without one, you are more likely to be out of sync with business associates, miss important changes of a meeting place or time, or find it difficult to get data when you need it to do your job.

Life moves in real time

Changes happen in real time and if you can’t keep up, you’re liable to be left behind. Many small business owners and employees spend a significant part of their day out of the office. Imagine these situations:
  • The manager of a sports medicine clinic needs to alert one of the physical therapists that an afternoon in-home appointment was canceled.
  • A specialty book distributor needs to receive the updated price list and the purchase order history of a customer before making a sales call.
  • A real estate agent views a house that seems perfect for a certain prospective homebuyer and needs to get the listing information and a picture to her fast.
All these stories could have a happy ending—time saved, successful sales call, satisfied customer—if the sports medicine manager, book distributor, and real estate agent carried a Windows Mobile device and had access to their e-mail while they were out of the office.

The familiar look of Outlook

Windows Mobile offers familiar features, including several choices of how to let your e-mail keep up with you in real time, that make it easy to use. Making the leap from the desktop version of Microsoft Office Outlook to Microsoft Office Outlook Mobile on your Windows Mobile smartphone isn’t really a big jump at all. You can use many of the familiar e-mail messaging features such as viewing and sending e-mails in HTML formatting with bold, text color, and underlining to make your points and keep up your professional appearance. I also like having the familiar folder structure; I can check the Sent folder to see when an e-mail went out and go to the Deleted folder to retrieve an e-mail that I previously deleted. It’s also helpful to be able to set up messaging flags or reminders, just as you can with Outlook on your desktop computer. Another Windows Mobile feature that makes it easy to keep connected to your e-mail accounts and your personal information up to date is constant synchronization of Outlook, Calendar, Contacts, and Tasks.*

One of the capabilities of Outlook Mobile I value very highly is the ability to download and save e-mail attachments such as Word files and photos to my Windows Mobile device. I routinely review and even edit documents, and using Outlook Mobile send a response back to someone right away with no loss of formatting or images. Whether you choose a non-touch screen device (Windows Mobile Standard) or a touch screen device (Windows Mobile Professional) will determine how fancy you can get with the formatting. My company recently upgraded our smartphones and there was no question that for me it was going to be a touch screen model. Since I do a lot of writing, I like to be able to use the enhanced editing features in Word Mobile that are available on the Professional (touch screen) version.

Setting up e-mail on my Windows Mobile 6 smartphone was even easier than before. Best advice is to follow guidance from your mobile operator and review the step-by-step e-mail setup instructions on the Windows Mobile Web site.

E-mail choices

You have three good choices for getting your Outlook Mobile e-mail on a Windows Mobile device. Which one you choose depends on your business and personal needs. Let’s look at these choices through the eyes of the three businesses I mentioned earlier:
  • Webmail and ISP e-mail – The sports medicine clinic uses e-mail mostly among members of the staff and can get along fine with the simplicity of e-mail accounts provided by their Internet Service Provider (ISP) or a Webmail service such as AOL, Gmail, Yahoo!, Windows Live Hotmail, or Microsoft Office Live Small Business. The price is right: Outlook Mobile is free (comes with Windows Mobile smartphones) and there are no maintenance or support costs.
  • Hosted Exchange – The specialty book distributor does business across the country and timely messaging is the backbone of its business. Coordination for trade shows and sales calls is important, so the distributor needs the added messaging functions a Microsoft Exchange Server can provide—like shared calendars; managed security; and Direct Push to keep e-mail, Calendar, Tasks, and Contacts up-to-date automatically—but it doesn’t have the personnel to administer it. For the book distributor, Hosted Exchange is the best of both worlds: The company can get the features it needs without an up-front investment and its hosting partner manages the server on a subscription basis.
  • Microsoft Small Business Server (SBS) – The real estate company needs a Small Business Server (SBS) to give it the robust business functionality it needs, such as file and printer sharing; data backup capabilities; and all the features of the Exchange messaging system, which integrates with Outlook Mobile. With Exchange, employees can get the constant over-the-air synchronization of Direct Push and the convenience of a company-wide directory on their smartphones. The company has staff with the skill sets to maintain its own server and managers can gain more control of their business with the ability to have one of their own staff members manage security by remotely wiping a device reported lost or stolen.
Whichever e-mail choice you make, Windows Mobile with Outlook Mobile will help you and your colleagues stay connected to the things that matter.

* Some features require Microsoft Exchange 2003 or 2007 Server.

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Tyson Greer

About the author

Tyson Greer is CEO of Ambient Insight LLC, an integrity-based market research firm that specializes in wireless productivity tools, and mobile products and services. The company uses predictive analytics to identify revenue opportunities for suppliers. As a mobile maven, Tyson makes it a habit to keep in close touch with colleagues and customers using the latest mobile device she can get her hands on.

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