Established in London in 2007, Howard Baines is a Web consulting firm that provides Web 2.0 based consulting, design, and development services. Clients include start-ups such as Trusted Places, as well as enterprises such as Reuters. The company needed a development environment to reduce the number of error reports for its applications, add new features easily, and cut down development time, money, and labour. It explored alternatives to popular open source environments such as PHP and Ruby on Rails, and developed a Web-based appointment scheduling application by using the Microsoft® Visual Studio® 2008 development system and the Microsoft .NET Framework 3.5. As a result, it brought the solution to market within three weeks and reduced error reports to only two in the first month of releasing the application. The company will now develop all its applications using Microsoft technology.