Executive Bio: Fernando J. Hernandez, Supplier Diversity Director
Published: September 12, 2006 | Updated: January 15, 2013
Fernando serves as Supplier Diversity Director for Microsoft Corporation. In this capacity, he drives Microsoft’s strategies to achieve supplier diversity objectives. He is responsible for Microsoft’s $1.4+ Billion annual Supplier Diversity initiative. He serves on various Boards, including National Minority Supplier Development Council, Women’s Business Enterprise National Council, and Billion Dollar Round Table.
Prior to joining Microsoft, Mr. Hernandez served as Senior Vice President of Multicultural Marketing Strategy for Washington Mutual Bank where he established, developed, and implemented comprehensive multicultural marketing initiatives.
He formerly served as Executive Director of Supplier Diversity with AT&T. He focused on providing strategic direction to AT&T’s Supplier Management & Business Unit clients in development and implementation of policies, strategies, and programs related to the enterprise-wide MWSDVBE (Minority, Women, Service Disabled Veterans Business Enterprise). Mr. Hernandez was the first to establish and implement multicultural business to business and consumer marketing (Hispanic, African-American, and Asian) at AT&T in 1991. This resulted in the creation of a $4 billion market segment.
He holds a degree in Accounting from Saint Peter’s College and his Masters in Information Systems from Stevens Institute of Technology. He studied at the Wharton School of Business.
2011 Ellis Island Medal of Honor recipient
2006 Hispanic Magazine 100 most influential Hispanics in America
American Marketing Association recognized him for his leadership in multicultural marketing.