Celebs Like Me
Bing Visual Search matched fans to their celebrity twins with the interactive app Celebs Like Me. While Celebs Like Me is no longer available, you can still explore how Bing connects visual information using deep learning, image recognition, and AI.
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The need
Movies and celebrities are big part of pop culture, and the Academy Awards® are a top event for cinema fans. Bing created a dedicated experience to celebrate Oscar® Nominees and demonstrate the potential for Bing Visual Search and AI.
The idea
Celebs Like Me let movie fans to upload their photos and find their celebrity doppelgangers. Using face detection and image matching, the service helped fans discover new celebrities and actors at the Oscars.
The solution
The Celebs Like Me experiment used face detection to match a photo to similar-looking celebrities by using a DNN model that was trained using Bing Knowledge Graph and Bing Image Graph. Celebs Like Me was one of the many capabilities of Bing Visual Search.

Visual search for more meaningful answers
Beyond pop culture fun, Bing Visual Search provides a way to recognize and understand the world by connecting the physical and digital world – the foundation of the AI that powers photo-based searches for shopping and finding new products, solving math problems with Bing Math, recognizing objects and people, and more.
Technical details for Celebs Like Me
A user uploads a photo to the Celebs Like Me Service. The service looks for faces in the image. For each face that is found, the service aligns, straightens, and crops the face before passing the cropped face image into a Deep Neural Net (DNN). The DNN model outputs a ranked list of celebrities by matching similar facial characteristics such as jawline, eye spacing, nose shape, and more. The DNN model is trained using the rich and extensive knowledge contained in the Bing Knowledge Graph along with Bing Image Graph.
The experiment with Celebs Like Me provided insight into how to join Bing Knowledge graph with Image Graph to recognize the world with just a picture along with infrastructure we would need to build to lead to Bing Visual Search. Bing Visual Search empowers users to search and learn about the world around them by taking a picture. We have built a broad set of capabilities for Visual Search including shopping for fashion and home furniture; recognition of flowers, animals, landmarks, and celebrities; and even solving complex math problem by taking a picture.
Resources:
- Learn more about Bing Visual Search
- Integrate Bing Visual Search within your application with Cognitive Services
- Learn about image services at AI School
- Learn about AI on Azure
- Learn about The Microsoft Cognitive Toolkit
Note: “OSCAR®,” “OSCARS®,” “ACADEMY AWARD®,” “ACADEMY AWARDS®,” are trademarks and service marks of the Academy of Motion Picture Arts and Sciences.

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