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Welcome, Azure partner. Azure partner zone is your destination for the latest content, news, and guidance. Here you’ll find the latest and greatest resources to help you identify new opportunities, shorten sales cycles, and accelerate your business growth!

Azure sales and partner priorities

Applications, Infrastructure, Data, AI

Migrate existing apps to Azure and optimize; Innovate with new apps, modernize existing apps; Enable customers for successful cloud use


By migrating customers to Azure, you can quickly unlock new opportunities to help customers realize their complete digital transformation vision.

Migration is the first step toward helping customers with higher-value services and with achieving recurring revenue streams.


Innovation is about modernizing existing apps or building next-generation cloud-native apps that help your customers unleash the power of Azure.

Partners can establish themselves as trusted transformation advisers by guiding customers toward the right strategies for modernizing or writing new apps. This in turn establishes a natural entry point for partners to help customers leverage advanced Azure services, such as AI and analytics.


Partners play a critical role in helping customers operate Azure confidently and successfully. 

By setting up a strong foundation for customers that’s rooted in the right governance, security, architectural, and DevOps models, partners can establish a great ongoing business stream and ensure deep customer satisfaction with Azure and partner services.

Your first opportunity

Did you know that only 20 percent of your customers’ workloads are running in public clouds today? Migration is the key first step to helping your customers get to Azure. Don’t miss out on the opportunity to accelerate your customers’ journeys to the cloud. Help them realize the unlimited possibilities: from application modernization to managed services, each delivering new revenue potential.


Cloud migration services account for up to 30 percent of the overall implementation service market, representing $72.4 billion* in market revenue opportunities worldwide.

*in constant dollars

Source: Gartner Research, Market Insight: Cloud Migration Part 1—Where Are the Opportunities for Service Providers?, May 17, 2018

Total opportunity in 2023 for ISV innovation accelerator scenarios growing at three times the market rate of the public cloud at 51 percent CAGR

Source: IDC, Worldwide Semiannual Public Cloud Services Tracker, May 2019

Accelerate your business

Organizations around the world are gearing up for a future powered by the intelligent cloud and artificial intelligence (AI). By 2022, 60 percent of the Global 2000 enterprises will be AI-enabled. Discover Microsoft Azure app innovation scenarios and tools that will help you provide your customers with scale, intelligence, and personalization and will make your app stand out in a crowded marketplace.

Learn about the latest tools and programs
to help you accelerate

Cloud Adoption Framework

Proven guidance from Microsoft to accelerate your customers’ cloud adoption journey.

Azure Migration Program

A flexible, cost-effective, and low-friction program to aid in accelerating customers’ migration journeys, helping to unlock your higher-value services with velocity.

Azure Lighthouse

Azure Lighthouse provides capabilities for cross customer management at scale for partners to differentiate their managed services and benefit from greater efficiency and automation.

App Certification Hub

Unlock customer opportunities to modernize on Azure by certifying your mission-critical on-premises applications on Azure SQL Database.