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Accelerate your business by innovating on Azure

Unleash the power of Microsoft Azure to build, market, and grow your apps to capture this transformational opportunity.

Total opportunity in 2019 for all public cloud software with a CAGR of 19 percent to 2023

Win with Azure

Accelerate your business opportunity by migrating and innovating your apps aligned to market trends and customer scenarios. Discover Microsoft Azure accelerated scenarios growing at three times the growth rate of the public cloud at 51 percent CAGR.


Migrate existing apps to Azure and optimize

Customer value

  • Streamline and simplify migration to the cloud for on-premises SQL-based apps
  • Enable the scalability and elasticity of resources and usage
  • Enable insights for customers with enhanced data management capabilities
  • Minimize downtime and the impact of outages and service disruptions

View app migration market trends

Migrate scenario

  • Rehost: Lift and shift your app as-is to VMs and databases in the cloud
  • Optimize: Stay secure, well managed, and cost-efficient after your move


Innovate with new apps and modernize existing apps

Customer value

  • Deliver low latency for globally distributed, mission-critical apps 
  • Deliver timely, personalized recommendations with event-driven architecture
  • Empower customers to make data-driven decisions 
  • Automate repetitive tasks using RPA 
  • Proactively identify fraud using data-driven analytics 
  • Add intelligence to apps that mimics human cognition
  • Deliver interactive and immersive experiences within a digital, 3D environment

View app innovation market trends

Engage with us

Partner with Microsoft and access key resources to help you build, certify, and market your app and grow your business on Azure.

Build or certify your app
Grow your business

New to Microsoft?

Azure free trialBring your solution to life with an Azure free accountStart free
ISV Resource HubResources to help you build apps and grow your businessGet tools
Microsoft for StartupsStartup program delivering access to technology, go-to-market, and community benefitsSee benefits

Already a Microsoft partner?

Solution WorkspaceSelf-serve space providing personalized resources to build solutionsMove forward
ISV Certification HubCertify your legacy on-premises apps on Azure SQL DatabaseCertify your apps
MarketplacePublish your apps in our cloud marketplacePublish in Marketplace
Paid Go-To-Market ServicesDiscover Microsoft paid Go-To-Market ServicesAccess services
Sell with MicrosoftPartner with Microsoft to sell your solutions and grow your businessPartner with Microsoft
Partner-to-partner collaborationConnect and collaborate with other partnersConnect with peers
Success stories

Partners are doing great
things on Azure

L’Oréal’s digital transformation scales using Sitecore XP on Azure PaaS

Thomson Reuters enhances their world-class financial management solution using Azure SQL Database

Siemens Healthineers helps Biosense Webster unlock insights into cardiac arrhythmia with the Azure-based Templay network

PTC ThingWorx helps Colfax enhance the value of their products with Azure IoT

F5 helps the United States Air Force migrate to a cloud-based warning system on Azure

Pivotal helps Thales transform developer and operational experience to go fully digital with Azure