Retail is a people's industry.
From small convenience stores
to large grocery stores...
...our sector exists to empower people's lives.
This is the essence of what we do
at Ahold Delhaize.
Through our network of brands, suppliers and partners,
we serve more than 50 million people every week.
It's our mission to make each one of them...
...feel special, unique and empowered...
...in order to give them unprecedented
customer experience and support.
And at the same time
create value for all organizations...
...working in our orbit.
Our data platform allows us to do that.
It allows us to provide
to our customer personalized...
...recommendations
in a more targeted and data driven way.
It allows us to pursue collective success
that brings value...
...to our entire ecosystem.
Our ambition is to use data assets to conduct
transformation in different parts of our business.
Be it in supply chain for financial insights
and improving customer experience.
We started with a local brand in Belgium...
...refreshing their loyalty program...
...by centering it on user behavior.
So we've developed an analytical platform
leveraging Microsoft's intelligent data platform.
And on that platform
we're using several components...
... including Azure Data Lake Store, Azure Data Factory,
Azure Databricks, Azure Synapse Analytics...
...and we run Power BI on top of it.
It brings actually all our data together
in a single platform, and that helps us to...
...develop different use cases
like personalization.
In the future, we're hoping to expand the value
of the platform even more...
...including initiatives
pertaining to environment and food wastage.
Before, customers had to actively search
for promotions and rewards...
...and now we can suggest them
based on their behaviors, habits and preferences.
We can also encourage healthier food options
which earn you more loyalty points and rewards.
This is in line with our mission to help customers
eat well, save time and live better.
It's a project that brings us closer to
our customers, but also our partners and brands.
It's a project that allows us to share
and use our insights at a greater scale than ever.
...and build a global community...
...of healthy and empowered customers
supported by our partnership with Microsoft.