Driving change means,
putting ideas in motion...
...igniting a movement around those ideas,
generating change...
...that will put yourself
and your business on the road to success.
That's what I like
about working at Bridgestone...
...but that's also what gets me excited
about working with Microsoft.
Together, we're combining tradition
and technology...
...and get right behind the wheel of digital
transformation, and we're joining forces...
...to create sustainable solutions
that will put the whole world in motion.
Bridgestone is a global leader...
...in tires and
sustainable mobility solutions.
We like to think, we have a tire
on every road, on every hour...
...somewhere in the world.
But our work is not
just about roads and tires.
Together with Microsoft,
we're focusing on data and technology...
...inspired by our Bridgestone E8 commitment.
Under this pledge, we're working to become
a Sustainable Solutions Company by 2050.
We want to get a better understanding
of what's going on inside of our business...
...so we can create better outcomes
for ourselves and for our customers.
And we've just built a platform
that will help us do that.
CAPPA is our end-to-end
data and analytics platform...
...that we have built for
Bridgestone with Microsoft.
We have created CAPPA using Microsoft
technologies such as, Azure Data Lake...
...Azure Databricks, Azure Data Factory,
as well as Microsoft Purview.
The idea is to bring all the data
in a single location like the Data Lake...
...and use that data to create insights
for the entire organization.
For example, Mobility Solutions.
We're working on a proof of concept, with a few
cities in Europe to create pothole maps.
This will help them to improve their road
repair management...
...as well as make the roads safer.
We're currently
working on numerous projects...
...that will contribute to sustainability,
directly or indirectly.
To do this, we're capturing loads of data
from manufacturing...
...that would be used for EAG reporting...
...but also it will help
reduce our manufacturing footprint.
What does this mean?
The more data we have, the easier
it is for us to understand...
...how much energy we consume.
If we combine that knowledge...
...with analytics,
we will make better, sustainable choices.
For example,
anticipating tire health...
...to reduce fuel consumption.
These are some of the hundreds of uses
that we have found with CAPPA.
We have set up a data and
analytics center of excellence...
...that is generating outstanding insights.
We want to get
a better understanding...
...of what's going on
inside of our business...
...so that we can create better outcomes
for ourselves and for our customers.
And we've just built the right platform
to do this.
At Bridgestone we have a tradition, about
moving the world.
Together with Microsoft
we are now building on that tradition...
...combining it with new technologies...
...we're moving the world even closer
to our sustainability goals.
There's more work to be done,
but we're on the road and we're driving forward.