- [Narrator] Coca-Cola Hellenic bottles and sells Coca-Cola beverages across 29 exclusive markets worldwide. Coca-Cola Hellenic's sustained growth pushed the limits of its traditional on-premises deployment, restricting its agility. The company needed new technology to progress its digital transformation that could seamlessly align its capabilities with its increasingly complex needs. By partnering with Intel and Microsoft, Coca-Cola Hellenic was able to drive its migration of enterprise applications to the cloud, harnessing the flexibility and scalability needed to power its business now and into the future. Microsoft Azure and Intel technologies deliver a breadth of SAP-certified instance shapes that supported Coca-Cola Hellenic. With this help, Coca-Cola Hellenic was able to address resource peaks and massive prototyping workloads while also creating temporary environments or services for development work. Today, Coca-Cola Hellenic relies on powerful Intel-based instances and SAP applications to run key business processes, including finance operations, supply chains, and inventory management. Coca-Cola Hellenic is actively migrating its Intel-powered enterprise application systems to Azure and has seen great success. Intel looks forward to migrating Coca-Cola Hellenic's systems as it continues scaling its digital transformation. Azure's Mv2 instances enable massive scalability to accommodate enterprise landscapes like Coca-Cola Hellenic's. Azure's Mv2 on Intel Xeon Scalable processors delivers up to 2.7 higher SAP HANA query performance when compared to the previous generation. In addition, the new Intel-based diskless Dsv5 instances for the SAP app-tier help improve performance by up to 8% and lower costs by up to 15% when compared to previous generations, making it possible to do more with less. (upbeat music) (gentle music)