Founded in 2002 we’re the longest
running comparison service in the UK.
We've been helping customers
navigate the often confusing world
of financial products for 20 years,
and in that time
we've grown from a team of ten
to a team of 300.
And we now service
around 15 million customers.
The comparison market
is extremely competitive.
Consumers
use it to draw on a range of services
to help them navigate their purchasing
decisions.
Yet old tools
and old approaches need to be updated.
With a business like ours
customers are our focus.
We exist to give them the best
possible experience communicating
on their level to make it clear
that we're there to help them.
Further to this,
we also use data to create algorithms
to personalise the customer experience.
Confused.com’s partnership with Microsoft
has played a key part in our success
and how we help customers
save time and money.
Firstly, we've been able
to integrate Confused.com into new B2B
channels and marketplaces,
offering comparison-as-a-service.
We've been able to access more effective
in house and B2C insurance,
financial and utility services
like car insurance, travel insurance
and our switch ready energy service,
allowing us to reach a wider
customer base and make our services open
to more of the UK population.
At Confused.com, it's crucial
that we land the right communication
with customers as and when they need it,
and not incessantly.
Building out
feature sets using sales data on Azure
to rapidly create our AI models meant
we were able to address this head
on making an improvement on marketing
spend of 10%.
When you combine this with our overall
analytics lead time being reduced by 50%,
it shows just
how much of a big development this is,
particularly at a time when a lot of us
are looking at providing efficiencies.
Our plan is to help
more people make better decisions
and we're excited to continue working
with Microsoft over the next few years.