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[Nikola Zečević, Chief Digital Officer, Delhaize Serbia]
Delhaize Serbia is a market leader with the aim to
provide better, healthy lifestyles for our customers.
And Ahold Delhaize is operating on three continents
and we're serving together
55 million of customers every week.
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Challenge that we are facing on our market is how to switch
from mass communication to personalized communication,
how to provide personalized offer to
customers and to engage more with them,
and to enhance the customer journey throughout our stores.
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So in order to answer all the challenges that we're having,
we decided to launch the digital loyalty program.
So we launched MOJ MAXI loyalty app,
and this is basically covering all the tackling, all the issues
that we're having or challenges that we're having.
So personalization communication, empowering our customers,
engaging with customers and enhancing the customer journey.
With help of Microsoft, and together we managed in
a really short time to launch this incredible app.
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[Žarko Jovanović, Team manager for
local applications , Delhaize Serbia]
We built My Maxi ’pp's architecture on Microsoft Azure.
And for business intelligence we use Power BI.
And we used .NET to build Web API.
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[Dragoljub Jovković, IT Director, Delhaize Serbia]
What is important for our business is that we reached
all of our customers, that we have direct connection
with customer, possibility to communicate with them,
and also we provide to them additional
services which we weren't able before.
And really, we got a great support from Microsoft
not only giving us services,
but also all needed consulting and advice
till we managed to make a huge technology shift
in a really short time. In 6 months from idea.
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[Nikola Zečević, Chief Digital Officer, Delhaize Serbia] So after
a couple of weeks we had a fantastic adoption from the customers.
We had more than 300 000 customers using our app
and it's growing each day.
Also, to build upon it, we have a high satisfaction
level from our customers, 4.8 out of 5.
So that's really saying to us that we did a good job
together with Microsoft in providing
this solution to our customers.
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[Dragoljub Jovković, IT Director, Delhaize Serbia]
Our solution provides us also with
insight about what customers are buying here.
And then we can analyze this based on data in cloud.
Data science team prepares for every
customer personalized promotion, only for themselves.
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Services in Azure provide
actually all services to our customers.
And we chose that because it's fast enough,
very stable and cost effective.
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[Nikola Zečević, Chief Digital Officer, Delhaize Serbia]
When you have this innovative visionary IT team in your company
and you have a great partner like Microsoft,
the future is really bright for us.
The next step that we want to reach with our app is to be more
engaged with the customers and to provide more solutions.
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