Dr. Martens consumers are tech-savvy
they're young and they expect
modern retail experiences
and that includes the ability to
buy online, to return in-store
to leverage Click & Collect.
We couldn't do that on
our legacy applications
we needed a modern,
globally capable solution.
Microsoft Dynamics has proven that we
can aggressively grow our business
and it really is changing
the business culture.
Instead of people working in silos
it's joined teams together
giving us that visibility of
end-to-end processes
from buying the product,
through to delivering it.
We also have one single view of our
consumer across both e-comm and retail
giving us the ability to know and
understand our consumer habits
communicate more effectively with customers
and to make our product available
and exciting in new ways
to meet our customer’s needs.
When your business is
growing as fast as ours
and when sales are exceeding forecasts,
you have to look at where
you want to put your stock.
We've leveraged virtual warehouses
so that's given us visibility of stock as
a whole but also stock per channel
to make decisions on whether we want to
enhance or augment
replenishments to the store
to drive that throughput
and meet business targets.
The need for a robust and
up-scalable solution
and particularly when it comes
to integrations, is key.
When we have a peak trading period
like Black Friday for example
the volumes that we pass
from our website to D365
and onwards to our warehouse
are much, much higher than
a standard trading day.
Being in the cloud and being on the
Azure framework gives us that confidence
and we know that integration will stand up
and enable us to fulfil our
promise to our customer.
Dr. Martens recognised that
this was going to be
a major business transformation project
and with a turnover of
around half a billion
we now have the tools, the platform,
the capacity
to sustainably grow that business
twofold, threefold
over the next 5 to 10 years
and that's really important to us.