- If you think Emaar,
you're thinking about premium lifestyle,
you're thinking about properties,
you're thinking about hospitality.
Are you thinking about our shopping malls
and a great customer experience?
In fact, we operate a
lot of shopping malls
and Dubai Mall is perhaps
the largest in the world
with over 80 million visitors a year.
Our services are designed to deliver
a distinctive customer experience,
so customer loyalty is a
important component of that.
Customers come in and they, you know,
scan their receipts on the mobile app
and they try to earn the points.
Now this is a very
laborious process for us
because there's almost 5,000
receipts that come in a day.
What is required is a more
intelligent and automated process
that can be real-time
and the customers can see
the points immediately.
- Partnering with Microsoft,
we build an AI scanning solution
on top of Azure Cognitive Services.
We trained the model to read the receipts
of all the outlets in the mall.
So after three months,
with an accuracy of 80%,
we started the journey
and we are sitting at 92%
with over a million of receipts scanned.
The transition was quite
seamless for our customers.
They were able to get the points faster
and enjoy the benefits.
By leveraging technologies
that democratize AI at scale,
like Azure knowledge
mining, Form Recognizer,
now we are able to process
all our receipts in-house
with a small team of validators.
That's a 50% cost savings month-on-month
on receipt processing for us.
- Our next step is to use
the Azure Cognitive Services
to fully automated,
look at the low-value receipts
and ensure that everything is automated
so that the manual validators today
who are focusing on validation
don't have anything to do
in the validation part,
but they specifically
look at customer issues
and further delight the customer.