TONY TAYLOR:
[MUSIC]
Greggs operates from
over 2,200 shops across
the length and breadth
of the United Kingdom.
We offer food on the go.
We already had a loyalty app,
but we had no visibility,
no data or anything like that,
so it was difficult
for us to manage.
Then COVID came along and COVID
changed a number of dynamics.
The customers were
very much looking
for a new way of
shopping with us,
a new way of engaging with us.
We needed to firstly
ensure that we migrated
all of those customers across
in a safe and secure way,
and start to build
out the technology to
engage with those customers
through Click & Collect.
Our technology teams and
engineering teams very much
needed something
that would scale
out and enable us to
interoperate between a customer
having a frictionless
experience across
both the website and the app.
The technology and
engineering teams
are very comfortable
that the Azure
AD Microsoft Solution was
able to fulfill that need.
RYAN MORRIN:
The partnership with
Microsoft has been great.
We worked with Microsoft's
identity experts and we
were able to implement
the solution
in six weeks end to end.
We decided to migrate to
Azure Active Directory
External Identities
as a means to manage all of
our customer identities.
We use this to integrate with
our digital solutions
across mobile and web.
We've been able to utilize
monitoring systems
provided by Microsoft,
such as risky sign
in detection and
integrations with Log Analytics
and application insights.
It allows us to keep
our customers safe and
secure in an increasingly
hostile environment.
We've completely customized
each user journey,
including a bespoke
UI on custom domains.
This lets our customers feel
like they're only
interacting with Greggs.
TONY TAYLOR:
The app allows customers
to both collect
loyalty points for all
of their purchases,
to find out where
a Greggs Shop is,
but also it offers Click
& Collect as a service
which allows customers
to avoid the queues,
to place their order in advance.
[MUSIC]
When they're arriving
at the shop,
they just go to a
collection point outside,
rather than having to queue
with the normal customers.
RYAN MORRIN:
We didn't have any issues in
regards to the
migration process.
The important thing
here is that,
that was done in a way that was
transparent to those users,
they downloaded a new app update
and they logged in as normal.
We started off with one
percent of our user base,
and we gradually
scaled that out to
100 percent and monitored
while we were going
along the way.
TONY TAYLOR:
We now have millions of
customers now using the service.
RYAN MORRIN:
Based on our experience with
Azure Active Directory
External Identities,
we know that we can
depend on it to keep
our digital services moving
forward with agility and pace.
TONY TAYLOR:
The future for
us is expanding
the number of customers
and making it
fun and enriching
experience for them.
[MUSIC]