HP's intent is to create technology that makes life better for everybody everywhere from consumers to small to medium businesses to large corporations, hospitals a really wide diversity of who might use our products. Customers when they come in with a problem, they're coming in with a very specific intent. They want HP to recognize that, understand that I've got a problem. I need it fixed. All of the customers need empathy. They need understanding, and they need to have confidence that you know the problem and you will be able to resolve it. This customer journey orchestration product appeals to us. You can know a customer started on the web that wasn't successful. They've been escalated into the contact center. That agent then can see the product. They can see if there's any telemetry from the product that might also be indicative of what's going on. That real time is absolutely critical because it's giving you that view of the customer without the customer having to repeat themselves and say, I did this and I did this and how come you don't know about me? As a technology company, supporting technical products, it's incumbent on us to be able to demonstrate that underlying competency to the customer, whether it's a consumer or it's a large corporation. At all stages we're trying to make this appealing to the customer. Keep their experience high, keep them up as an ongoing and loyal customer. You want to treat each customer individually and appropriate. It's recognizing their name, it's recognizing are they a loyal customer, giving them credit for that. For that loyalty. It makes HP feel real to the customer. It makes the customer feel real to HP.