(dramatic music)
- At Leatherman, one of
the consistent mantras
has been getting closer to the consumer.
Delivering a personalized
experience for each consumer
is more important than ever.
We wanted technology that
could allow us to do just that,
at every step along
the consumer's journey.
We're collecting lots of data,
including demographic data,
behavioral, transactional.
And so we needed a strong
technology platform
that could gather all this consumer data,
provide automation, leverage AI
and create actionable value-add activities
for the business and deliver
a best-in-class experience
for the consumer.
Dynamics 365 was the best
choice to make this happen.
We can then leverage that data
to create personalized journeys
across all kinds of channels.
From social to email, to
any point of engagement.
Privacy and regulatory considerations
are very important to us.
We operate in Europe, so
GDPR is a huge concern for us
as well as here in the States with CCPA.
We trust Microsoft with our
customers' most sensitive data
because we know that they have
the world class systems in
place to keep that data secure.
One of the biggest benefits
out of our partnership
with Microsoft and Dynamics 365
will be the ability to
reach global consumers
efficiently at scale,
and, ultimately, delivering
the right message,
at the right time, to the right consumer.
(dramatic music continues)