- Mattress Firm is obsessed
with helping Americans sleep
better so they can live better.
That is really our focus, our passion.
- Customers are just
asking for these elevated
retail experiences,
and all of these things require
technology, data, or both.
Not only were we not on a
stack that works together,
but when you're on all
those different things,
it takes twice as much
time to get anything done.
- We used to be a mattress-centric,
mattress first store.
We missed the point. We were
about selling mattresses
rather than being about
sleep and helping people.
In the midst of crisis,
there has been a whirlwind of change.
Retailers either contracted
and just wait this out,
or there was an opportunity
to move forward.
- Customer's expectations are much higher.
When they share data with you,
they expect you to use it in a way
that makes their life easier
and helps get them through
the process faster.
- Here at Mattress Firm, we
leaned into transformation
and innovation, and changed
our entire buying process
to begin with digital technology.
- Moving to the single
platform with Microsoft,
having all that information
in a centralized place,
has really given us the
ability to quickly pivot.
From the second you walk
into one of our stores,
or visit our website,
we're leveraging Azure to
make a more seamless journey.
- Now I have personalized notes
of what my sleep experience was,
my sleep shopping experience,
and what I may need in the future.
Being able to deliver
that kind of experience
to the consumer, is just game changing.
- Microsoft is really
giving us a quick way
to scale it, to try different things,
just because of how easy
everything works together.
- To be able to help our customers
have a scientific
approach to better sleep.
It's not just about
selling beds or mattresses.
It's much more about helping
them live a little bit longer,
a little bit better.
And that's really what we
are trying to drive home.