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Motionlab is a Czech tech company with
a presence in the Middle East and East Asia.
Motionlab is a video personalization platform that enables
you to create strong relations with your customers,
even if you have millions of them.
To power its high-quality
video production the company turned to Azure.
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To generate millions versions of the video, we needed
great computing power and also stability of the platform.
We wanted a scalable solution
that would grow with our clients needs.
The Azure-based video creation platform is easily
integrated with tools for emailing, messaging, and CRMs.
Thanks to our technology our clients can
prepare even millions of versions of the video
based on their customers data, and distribute this video
with any possible direct marketing channels they like.
And they don't need any specific technical knowledge to do that.
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Motionlab’s platform enabled its clients to achieve
higher-than-benchmark conversion rates and increased brand loyalty.
One of our clients, beauty and
cosmetic retailer Notino, prepared very funny
and successful campaign for their clients.
The results were above expectations.
80% of the people clicked on the video
and 90% of them watched the video till the very end.
The campaign response was fantastic — customers
really loved the video personalization in the video.
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Motionlab can also provide
high data security via Azure,
which is particularly important for its
clients in the financial services industry.
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Knowing that we use Azure assures our clients
that our platform is really safe and reliable.
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Partnership with Microsoft was really a
game changer for us at the beginning of our journey,
because Microsoft helped us with
the technology, with the sales, with the marketing.
We are really grateful for this great partnership.
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