- The Americana Group
is one of the largest
F&B operators in the MENA region,
and amongst the biggest in the world.
There are two divisions.
Food division, which has 25 factories
across the region, who
manufacturing, distribution,
and consumer package goods,
and the restaurants division,
which operates more than 2,000 restaurants
from Kazakhstan to Morocco.
So the Microsoft Azure
platform has allowed us
to consume huge amounts of data
across the entire value chain,
and also to distill this data
into actionable insights.
- Today in our organization
we are using Microsoft
Azure Data Warehouse,
Synapse Analytics, and Power
BI for data visualization.
- The idea is to provide the right data,
at the right time, for the right people.
- We operate in 12 countries
and with almost 38,000 employees.
What we do is, with one
click, we can access the data
as HRBPs, as business partners,
as training personnel.
So the analytics module from Microsoft
is giving us that ability.
- Our customers are generation TikTok.
For them, less is more,
they're very focused on their aesthetics,
age is just a number, and
they're very, very clear
on what they love and what they don't.
The analytics platform
made it extremely easy
for us to filter out these insights
from a massive load of
data that we were getting
from multiple stores in multiple markets.
This directly helps us design the right
marketing strategies
to maximize our profit.
- On the FP&A departments,
we run a lot of ad hoc reports.
So with the help of self-service BIG-IQ,
we're able to consolidate
all this information
and analyze it and service
our customers quite fast.
- Now, each restaurant they know
what their speed of service is.
So from here, not only speed of service,
we have of course the sales report,
we have good trackings,
we know who are outliers
and the leaders have more time
to just take action for this.
Even we have the complaints per a thousand
and everything we used to do it manually.
So this has been a good
breakthrough for us to take action
and to make our speed of service
better for our customers.