AO is an electrical retailer
in the UK and Germany.
We've operated predominantly
online for the last 20 years.
We've been guided by the principles
of treating every customer like our gran
and making decisions that
would make our mothers proud.
As we raised the bar for our customers,
their expectations have gone even higher
and because we've grown so
quickly, one of the challenges
we face today is about how we
ensure that our foundations
continue to be stable
enough and scalable enough
for even more growth in the future.
So we selected Microsoft Dynamics 365,
as a product that we thought would scale
across our organization,
that was cloud based,
and that was something that
was really important to us.
Being able to understand and decipher
and manipulate the data is
absolutely key to what we do.
Our previous system is very difficult
to extract value added information.
Dynamics 365 Finance is very
Microsoft user-friendly.
If you know Microsoft,
you know how to use D365.
As our business grows even further,
the timeliness of accurate
data becomes ever more crucial.
What we get with Microsoft Dynamics 365
is we get a single view of inventory,
a single view of customers,
and actually what that enables,
particularly through some
of the advanced analytics
and Power BI and things like that,
they compliment and work very well
with Microsoft Dynamics 365,
is the ability to make better and faster
actionable decisions about
how to trade our business.
We're a hugely ambitious business.
So this year we've opened our first
retail store trial in the UK.
And as part of that,
we've used Dynamics 365
as the backend software
to support those stores.
I'm very excited about the synergies
this can bring across the business.
The potential for what we can do with D365
is absolutely incredible.