We care about our guests
that come into the club.
We want them to be successful
in their fitness journey.
We have over 400 clubs,
nearly 4 million members
and we’re in 16 states.
Our goal is to try to build
a more dynamic experience
for each one of our guests,
potential members,
and our member base.
You evolve or you shatter,
so you have to
keep up with the times.
You have to keep up with
what's relevant to people.
The only way that you become
relevant in their lives is to be current,
keep up with the technology.
When a potential customer
comes into our club,
we enter them into
our digital guest registry.
they're entering all their information
so we can understand
and have a sincere
conversation with them
about their personal goals.
Whether they're coming in
for a life-changing event,
whether they're interested in
group X classes,
strength training, whatever it may be.
That's really personalized content
all about them.
Then that data goes into…
Microsoft Dynamics 365,
and we know everything
we need to know about them
and their personal interests…
and we're able to build out
Adobe audience profile,
a customer profile on them.
Anytime, you can have
a personal dialogue and a relationship,
from the data we know…
with the technology that we have in hand
with Microsoft and Adobe…
that only enhances our messaging
and our connection
with the customer even more.
I mean, that's how you gain that trust.
That's how you gain a long term
commitment out of a potential member,
is to know that they can
always count on you.
We gain that trust through serving up
the most relevant content…
To keep them continually on the course
on their fitness journey
to achieve their goals.
Some of our guests
that come into the club,
get really busy,
and they'll need a gentle reminder,
to stay on the path of
the fitness journey
to a healthier them.
The day after they're a missed guests,
we'll serve them up an email that says,
"Hey, Jennifer,
thanks for coming into the club.
Sorry, we missed you.
Today we saw you didn't check-in."
Now that we can be more specific…
say if they're interested in yoga
or if they're interested in
building strength,
we are specifically going to
talk to them about those needs
or their wants and what their goals are.
…to help them achieve that.
We want to continue to
keep that relationship.
It's like your friends.
You're never going to leave them
high and dry.
You always to stay engaged with them
and we continue to do that,
through all of our media channels.
The relationship we have
with Microsoft and Adobe,
is completely, I think, unique.
We're all in this together
to try to build a relationship
with our customers,
and help in improving their lives.
Because we want them to be successful,
we want them to be healthier
in their fitness journey