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Highlighted: the latest innovation projects at the BMW Group

BMW Group – it’s practically a byword for strength of innovation, anywhere in the world: the many different specialist areas at the BMW Group are continuously working on new ideas, and rely on creative talents worldwide, technology tools, and modern software solutions to support these initiatives and thus drive projects defining the future of mobility.

Innovation projects supported by Microsoft technologies

Whether it is Cloud-readiness with Microsoft Azure in engineering, the use of AI in designing the modern workplace, or Mixed Reality supporting sales processes, internal training, initiatives fostering customer centricity and general acceleration of digital transformation: at the BMW Group, Microsoft solutions are a key pillar jointly driving innovation projects.


Photo: Artur Aldyrkhanov



Project managers at the BMW Group have now taken the opportunity to report on their latest experiences in an automotiveIT special edition. If you are interested in finding out what these various departments are currently working on simply follow this link. You can get a set of summary statements from key decision-makers who provide exciting insights into the latest developments and the technologies used for them.



Background information

The industry magazine automotiveIT offers comprehensive editorial articles on IT developments in the automotive sector and on latest business and management trends.
The current (September) issue features a Group IT BMW Special Edition; all statements provided by the project managers are illustrated on Page 9 and outline how they have jointly unlocked innovation with Microsoft working closely with various teams across the BMW Group. The goal is to accelerate these innovation projects and to put everyone at the BMW Group in the position to easily achieve more.


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