Solution benefits for Retail Personalisation

Enable microsegmentation

Drive more accurate recommendations and predictions of next best offers and actions for your customers by using data from multiple sources and machine learning capabilities.

Differentiate the shopping experience

Create distinctive shopping experiences for your customers through the meaningful use of technology and personalised promotions. Effectively predict and prescribe what will sell when, where, and to whom.

Measure promotion and in-store activity

Gauge retail activity right through to the point of sale. Use your existing Internet of Things to collect not only mobile data but in-store data, including transaction data.

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