Microsoft Dynamics Marketing is an integrated marketing resource management solution for marketing operation, planning, execution, and analytics across all channels—email, digital, social, SMS, and traditional. 

Microsoft Dynamics Marketing

Build brand. Engage one to one. Demonstrate impact.

The world is changing, and this impacts how companies need to engage. Customers now are 57 percent through the buying cycle before they even involve you. When the customer does reach out, marketers—now more than ever—must be there every step.

Microsoft Dynamics Marketing is a CRM marketing solution that enables your team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.

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Marketing resource management

Streamline marketing operations

Integrate marketing planning, budgeting and tracking across all channels, including email, digital, social, SMS, and traditional.  Manage projects, digital assets, workflows, and approval processes across your team and other departments and agencies—all from a single platform.

See how the PGA Tour drives sponsor satisfaction

Learn how Stage Stores moves ahead with Microsoft Dynamics Marketing

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Multichannel campaigns

Design your customer journey    

Engage customers with personalized, multichannel campaigns. Microsoft Dynamics Marketing visual campaign designer lets you drag and drop to create and manage campaigns in a single window—across email, digital, social, SMS, and traditional. 

Your organization can easily design, test, and launch contextual, personalized email and SMS marketing campaigns in a visual editor. Microsoft Dynamics Marketing enables marketers to test email on different devices to determine the most effective campaigns.

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Lead management and scoring

Build your sales pipeline, and drive revenue      

Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.      

Learn how to put the SiriusDecisions Demand Waterfall into action using marketing automation

Sales and marketing collaboration

Empower your sales team     

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.   

Learn how to nurture and accelerate leads through the SiriusDecisions Demand Waterfall

Social marketing

Listen and engage customers on social     

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.      

Learn about Microsoft Social Engagement

Learn how Microsoft Dynamics helps Real Madrid manage fan information

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Marketing intelligence

Demonstrate results and impact      

Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.   

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Read the essential guide to aligned marketing measurement

Explore our other solutions

CRM sales

Provide the essential insights, guidance, and tools that salespeople need to find the right customers, win the right deals, and harness the power of the entire organization.

CRM service

Earn customers for life through cross-channel service, increased agent productivity, and adaptive service models.

CRM social

Find social insights about your brand, products, and services to gain a true understanding of sentiment about your business.

Deliver amazing customer experiences for less

Prices start at $151.63/user/month

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Help and support

Resources for customers

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The right Microsoft Dynamics support plan can help you get the most out of your solution and transform your software from great to exceptional. 

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