In 2010, Jay Klein, the Founder and CEO of The PUR Company, was going door to door with a “run-for-mayor” mentality to spread the news that PUR had developed an aspartame-free chewing gum. These were the humble beginnings that jump-started a business that can today report sales in more than 50 countries and 50,000 retail outlets. Despite this global impact, the business still has a lot of growing to do, with 65 employees spread across Canada, the United States, and Europe.
As is the case in many young companies, PUR employees often find themselves filling roles outside their official capacities. “We’re in the process of hiring our very first IT professional,” says Cerys Cook, Vice President of People and Culture at PUR. “That’s exciting because those responsibilities often floated from person to person in the early days.” Like most startups, PUR needed to channel its energies into growing the brand. Thoughts surrounding data security, device management, and collaboration across continents were a distant second to the survival of the business.
As the business grew, so did its needs. With growth came the reality of employee onboarding and retention. Security threats from phishing and other malicious acts began to rear their heads. Employees in separate continents needed more secure, immediate, and reliable collaboration and communication channels. Cook and her colleagues saw the need to modernize; but without a dedicated IT department, the prospect of implementing sweeping change for their company was daunting. They needed a solution that didn’t require onsite maintenance, one that could grow at the pace of their business and offered the collaboration, mobility, and security capabilities that employees required—out of the box. PUR found the answer to all these needs in Microsoft 365, a comprehensive solution that includes Office 365, Enterprise Mobility + Security, and Windows 10.