By introducing you to SAM best practices, tools, and resources while providing a complete view of your infrastructure, the program is designed to help you drive better IT decisions throughout all software and related asset lifecycle management. In addition to many SAM benefits, this program also offers unique benefits to participating customers, such as value-based consulting on strategic IT imperatives like cloud readiness and cybersecurity, a reduced risk of audit, flexibility and concessions for the best possible licensing optimization solutions, and more.



A one-time SAM engagement can provide a clear snapshot of your IT infrastructure and valuable recommendations on ways to optimize your IT investments and minimize risk.  

However, utilizing a SAM managed service can help you stay on top of the day-to-day, dynamic changes to your infrastructure such as adding new people or devices, managing access levels to sensitive data, and rolling out applications that support new business needs. Ongoing SAM services provide:  

  • Improved visibility; “always on” means no surprises or disruptions to your business 
  • Real-time deep data insights to drive the right technology decisions for your business needs 
  • A potential savings of up to 30% on IT spend

“By 2020, enterprises with an effective SAM practice will reclaim 25% to 30% of their total software spending, compared to enterprises that do not.”
Gartner, Three Steps to Create an Effective SAM Tool Strategy With Gartner's Tool Decision Framework, 15 February 2017.

Uninterrupted visibility of your infrastructure can help you quickly identify and resolve issues such as unauthorized devices and people accessing your network before they can do harm, or consolidating and repurposing underutilized servers before deciding to buy more.
Additionally, the SAM Managed Service Program offers unique Microsoft benefits to participating customers including:
  • Flexible licensing solutions and optimization that only Microsoft can offer 
  • A reduced risk of audit 
  • Microsoft product end-of-support guidance 
  • Ongoing SAM maturity tracking 
  • At least one ongoing value-added consultation such as cybersecurity or cloud productivity consultation 
  • Special offers & training opportunities

Learn more about the benefits by contacting one of the Accredited Providers. Local geographies may offer additional benefits. Work with your local Microsoft SAM team to learn more.

What to expect

As part of the program, your provider will offer a set of required ongoing services as well as additional services in which they may specialize. These required services include product end-of-support guidance, SAM optimization maturity consultation and tracking, license optimization solutions, and recommendations on cybersecurity, cloud readiness, or other agreed upon services, based on your needs and the data collected throughout the program.
When you commit to the program, your provider will schedule time to gather information on your infrastructure background, discuss your IT and business goals, set up appointments with key stakeholders, and arrange access for software deployment data collection.
Data collection and analysis is an integral part of the program as it provides the basis for all consultation services offered. This process includes the discovery and inventory of software assets, followed by the mapping of inventory data, usage information, and license entitlements. Your Accredited Provider will also analyze the data as well as the SAM processes and procedures you have in place to provide recommendations for improvement.
Throughout the program, all participating customers are required to share their Microsoft software deployment data with Microsoft regularly to be eligible for the program benefits. This level of transparency enables Microsoft and your provider to deliver the many program benefits, help you maintain optimization of your technology investments, and assist you in more effectively planning your dynamic technology roadmap. To learn more about what to expect and the terms and conditions for the program, contact your local Microsoft SAM Managed Service Program representative. You can also contact an Accredited Provider from the list below.

Find a provider

To ensure the highest quality of service, only Microsoft partners who have passed a rigorous assessment based on industry standards (ISO 19770) and the Microsoft SAM Optimization Model (SOM), by an independent third party evaluator, can offer services through the program. The assessment evaluates the providers’ current SAM practices, knowledge, and ability to consult organizations, of all sizes, on an ongoing, “always-on” basis. Accredited Providers are also required to undergo an annual reassessment to ensure they remain accredited and qualified based on program requirements. Below is a list of Accredited Providers.