As industrial revolutions go, a decade is pretty fast track. That’s about how long the European manufacturing industry has been talking about servitisation – the game-changing shift away from selling products to selling services. To derive value from servitisation any time soon though, manufacturers will need to help their sales teams work out how to communicate the new value exchange to customers. We’ve identified seven valuable sources of data manufacturers already have inside the business. Pull these together and share the insights with your sales teams to help them adapt their approach and achieve better, faster, and smarter service-based sales.
There's no stopping technology. That's great - but it also means that today's innovative products turn into tomorrow's commodities quicker than ever, dragging prices down with them.FIND OUT HOW
Social media insights
Since many of today's buyers don't engage a salesperson until they're 70% through the buying process, successful sales teams need to play the long game of social listening.FIND OUT MORE
Once your sales teams understand what information or expertise prospects are interested in and what stage of the buying cycle they're at, they can approach them with relevant content.FIND OUT HOW
A single digital view of your prospects
Self-directed buyers are carrying out independent research, identifying their own needs and forming a view of suppliers. If and when they want to talk, you need to be ready.FIND OUT HOW
Sales efficiency data
Boost your closing ratio by introducing sales performance analytics into your planning and encouraging knowledge sharing across the entire sales organisation.FIND OUT HOW
Connected products are helping manufacturers optimise every corner of their operations, from supply chain efficiency and workforce safety to remote diagnostics and predictive maintenance.FIND OUT HOW
Notes from the 'coal face' generated by your field-based employees and engineers are a hugely valuable source of ideas and insights.FIND OUT HOW
Want to know more?
Today's most successful manufacturers have found ways to share knowledge from data across the organisation. It's helping them understand their customers better, build more relevant offers, and run a more profitable business. We've written an ebook about it.DOWNLOAD THE PLAYBOOK
Drive digital transformation with a new approach
Drive business results by connecting people, products, services and data with next-generation, multi-channel applications from Dynamics 365.FIND OUT MORE