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Customer engagement through CRM systems

Positive customer experience is an increasingly important ingredient for companies to win and retain customers. Customer engagement solutions with Microsoft Dynamics CRM help companies deliver exceptional customer experiences, creating long-term relationships based on knowledge and trust.

Customer relationship management solutions from Microsoft Dynamics

Marry content and commerce

Customer Driven | CRM launch event

Watch the recent event on demand and hear from a panel of experts including Rolls-Royce on how digital is transforming customer engagement.

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Experience intelligent customer engagement

Today, the process of engaging customers can't be one-size-fits-all. It needs to be adaptive across all touch points and within the context of your customer. Intelligent customer engagement enables your company to build customer trust, loyalty, and insight. With our customer engagement solutions, we help your company deliver exceptional customer experiences.

Personalise customer experiences by creating end-to-end, outcome-focused journeys that engage at the right time and place.

Create proactive experiences by determining the next best interaction with your customer based on context.

Make customer engagement predictive by using analytics—internal and external data to identify patterns and predict outcomes.

Our CRM solution helps you make every customer engagement an intelligent one, so you can market smarter, sell effectively, and deliver amazing customer experiences anywhere. 

Microsoft has acquired Adxstudio

Microsoft and Adxstudio

Microsoft has reached a definitive agreement to acquire key product and technology assets of Adxstudio Inc., a provider of web portals, online engagment solutions and application lifecycle management solutions for Microsoft Dynamics CRM. 

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For additional information on recent Dynamics CRM acquisitions, please visit the Newsroom.

What is Microsoft Dynamics CRM?

Microsoft Dynamics CRM is our customer relationship management (CRM) solution that enables companies to care everywhere, sell effectively and market smarter.  

What is CRM? Customer relationship management—often called CRM, CRM system, or CRM software—is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organisational efficiency, while helping to improve customer experience.

What can CRM do for my organisation? CRM can help reduce costs and increase profitability by organising and automating business processes that nurture customer relationships and satisfaction across all interactions—marketing, sales, and customer service. CRM solutions can deliver return on investment (ROI) through marketing automation, customer service, and sales force automation.

We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application.