Announcing the 12 companies selected for the Microsoft UK GenAI Accelerator 

Microsoft is thrilled to announce the 12 pioneering UK software companies that will join our inaugural UK GenAI Accelerator cohort. This programme, run in partnership with NVIDIA, GitHub and WeTransact, is designed to empower innovative businesses to maximise the potential of generative AI, driving forward groundbreaking solutions and accelerating their path to market success. 

The GenAI Accelerator provides comprehensive support for the chosen firms, including technical guidance and exclusive go-to-market opportunities that will help them reach new customers and accelerate revenue streams, with dedicated support from WeTransact.  

These 12 companies were selected from over 300 applications, reflecting an acceptance rate of less than 4%. They were chosen by a panel of Microsoft and programme partners for the strength of their idea, technical readiness, customer reach and future aspirations.  

Meet the 12 GenAI innovators 

• Atla helps developers find AI mistakes at scale, empowering them to build more reliable GenAI applications. LLMs reach their full potential only when they consistently produce safe and useful results. Atla trains models to catch mistakes, monitor AI performance and understand critical failure modes, so developers can fix them.
• Auquan is generative AI for automating deep knowledge work in finance. One-quarter of the top 20 global asset managers, investment banks and private equity firms use Auquan to empower their best people to focus on high impact work, make better-informed strategic decisions faster, and outperform.
• AutogenAI uses advanced AI technology to streamline the complex bid process. Our solution empowers large enterprises to submit high-quality, winning bids while minimising resource needs and time investment.  
• Aveni AI develops advanced AI solutions specifically for the financial services industry, combining deep sector expertise with the latest innovations in Natural Language Processing (NLP) technology. Our specialised NLP models address complex regulatory challenges, enhancing compliance, efficiency and performance. Trusted by industry leaders, Aveni is redefining what’s possible in financial services, delivering solutions that drive value across the entire operating model of an advice business.
• DeepSearch Labs focuses on AI-driven document analysis and data extraction. Its tools enable businesses to process and understand complex datasets efficiently, supporting research, compliance and strategic decision-making.
• Faradai is a decarbonisation intelligence company, providing enterprise AI software for digitising, automating and supercharging net-zero efforts. By combining granular data, advanced machine learning algorithms and deep sustainability expertise, Faradai provides real-time data acquisition, data management, compliance, and reporting tools to help large companies manage their carbon emissions and ESG performance, and decarbonise their business operations and supply chains.
• Haiper.ai is an AI platform for visual content creation, building its own visual foundation models. Haiper’s newly launched 2.5 model sets a new industry standard for quality, enabling its 6 million-plus users and enterprise customers to generate hyper-realistic videos and images faster than ever before.
• RevEng.AI is building foundation AI models for detecting security threats and weakness inside binary software. Our AIaaS platform helps malware analysts and security engineers identify malicious components and verify the security of software supply chains when partial or no source code is available. 
• SentiSum leverages Generative AI to transform large-scale consumer feedback and customer care data into actionable insights. Scanning every interaction in real-time, SentiSum makes insights as simple as asking questions, helping global brands like Gousto, Ticketmaster and BAT to identify and prioritise fixes that improve customer experience, retention and product strategies. 
• Soter has been a global leader in AI solutions since 2017, revolutionising risk management, workplace safety and compliance for industrial and insurance sectors. Its SoterAI platform uses proprietary real-time analysis of images, videos and data to quickly identify risks and deliver actionable solutions, setting new standards for AI-driven safety and productivity.
• TurinTech represents the evolution of AI with Artemis, a next-generation Code Optimisation Platform that goes beyond traditional AI code generation tools. While others stop at generating functional code, Artemis delivers fully optimised, production-ready solutions by combining agentic workflows, genetic algorithms and real-time validation – unlocking faster innovation, reduced costs and enterprise-grade reliability.
• Vortex IQ powers 140+ enterprises and partners with BigCommerce, Shopify, Adobe Commerce and Magento, offering a Vertical AI Agent Platform for Ecommerce with over 70 AI agents translating insights to actions. These agents optimise every e-commerce job role – from manager to developer – driving innovation and growth for enterprise merchants worldwide. 

Empowering innovation and driving impact 

Our brief descriptions show how these companies are driving industry-wide innovation by applying AI to solve complex problems. Their solutions enhance efficiency, streamline workflows and unlock new business opportunities. From advancing data analysis and automation to optimising decision-making and operations, they are enabling smarter, faster and more impactful outcomes.

In early 2025, each company in the cohort will receive tailored mentorship, cloud resources and access to world-class experts. Their journey will culminate in a showcase event, hosted at the Microsoft Experience Centre in London, where participants will present their solutions. 

Learn more about partnering with us

Explore programmes and resources that can help you build, innovate and scale your AI solutions with Microsoft and our partners.

• Register for the upcoming GenAI Lab – a one-hour virtual event on building AI solutions and go-to-market with Microsoft. 

• Visit Microsoft for Startups Founders Hub – get up to USD 150,000 of Azure credits to put towards a wide range of AI models, including Azure OpenAI Service, Meta Llama and Microsoft’s own Phi small language models. 

• Join Microsoft ISV Success – innovate and go to market faster, with exclusive benefits across cloud credits, developer tools and more. 

• Join NVIDIA Inception for Startups – a free programme designed to help startups evolve faster through cutting-edge technology, opportunities to connect with venture capitalists and access to the latest technical resources from NVIDIA. Learn more and apply via the link.

Looking ahead 

As AI continues to revolutionise industries and redefine what’s possible, these 12 companies are leading the charge. At Microsoft, we are proud to partner with such visionary innovators, helping them bring their ideas to life and scale their impact. Stay tuned for updates on their progress as they help shape the future of technology. 

About the author

After gaining 25 years’ experience in the technology consulting sector, including leadership roles at Accenture across Software as a Service, Cloud First Applications and Salesforce Business for the UK & Ireland, Orla joined Microsoft in March 2021 to lead the Global Partner Solutions organisation. She oversees Microsoft’s UK partner ecosystem, which includes independent software vendors, advisory partners, systems integrators, telcos, and channel partners. Orla also serves on the Microsoft UK Senior Leadership Team.