{"id":45377,"date":"2021-02-10T11:43:06","date_gmt":"2021-02-10T10:43:06","guid":{"rendered":""},"modified":"2021-02-17T10:18:56","modified_gmt":"2021-02-17T09:18:56","slug":"unleash-the-power-of-data","status":"publish","type":"post","link":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/","title":{"rendered":"Unleash the power of data with knowledge and insights"},"content":{"rendered":"

\"AData can tell us interesting stories. It can make us more productive, deliver personalised customer experiences and drive innovation. Its power seems limitless. But when there is so much data available, you can run the risk of overanalysing or focussing on the wrong type. So how do you avoid data just becoming a buzzword? How can it start playing a meaningful role in your business?<\/p>\n

Let\u2019s start with the obvious: data is nothing without a context<\/strong>. It is inert. Only when it is analysed in a specific framework does it become information. This is then processed and internalised by individuals to create knowledge.<\/p>\n

In the digital world, this relationship doesn\u2019t change. It\u2019s up to your organisation to transform this data into knowledge, then action. That\u2019s how you get a positive return on investment. Make your data relevant and useful by starting with these steps to create organisational change.<\/p>\n

\"Diagram<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0 Set your goals<\/h2>\n

To harness the full value of data, you need to ensure it is captured accurately, with the end goal in mind. So, the first step should be setting your goals. <\/strong><\/p>\n

Your data strategy will depend on the business problem you\u2019re trying to solve and the environment you work in. This will lead to better understanding the factors and variables of your analysis. Executive buy-in will be the key to success. Ensure you on-board your organisation\u2019s leaders early so you have the right engagement from all stakeholders along the process.<\/p>\n

Nationwide’s business savings team’s<\/a> initial goals were to gain a holistic view of the customer. With Microsoft Dynamics 365<\/a>, they can manage the whole lifecycle of a customer account while streamlining account services.<\/p>\n

“We’re spending less time on admin tasks which gives us the capacity to spend more time on value added activities which our clients appreciate. We now have a wealth of information at our fingertips.”<\/em><\/p>\n

Anthony Pooley, Customer Relationship Manager, Business Savings at Nationwide Building Society<\/p>\n<\/blockquote>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Plan, plan, plan<\/h2>\n

As you grow your ambition of leveraging insights to benefit the business, you need to ensure you have an effective <\/strong>data strategy and management plan<\/strong>. This includes how the data will be stored and managed. You need to ensure accessibility without sacrificing security, all while aligning to current policies and regulations.<\/p>\n

Also, you need to define a data governance maturity model, including data classification and compliance policies. You can get a head start on this in our data governance guide<\/a>. Ensure you connect with all business stakeholders and empower them to define the strategy.<\/p>\n

Having a maturity model will help ask the right questions and make sure you use the best practice standards and capabilities. This approach is fundamental, and it\u2019s at the core of our Microsoft 365 cloud strategy<\/a>.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0 Reduce data silos<\/h2>\n

Data can be found in different parts of your organisation \u2013 marketing, sales, operations and more. The only way to deliver true value is to connect your data together<\/strong>. A solution like Microsoft Dynamics 365<\/a> can give you a 360-degree view of information, creating a single source of truth. What does this mean for your data insights? Real-time and predictive results that help deliver better services and products while making it easier for employees to access the information they need.<\/p>\n

Electrical ecommerce site AO.com<\/a> chose Microsoft Dynamics 365 for its scalability and stability. They also benefit from a single source of data and can extract information to deliver better business and customer value.<\/p>\n

\u201cWhat we get with Microsoft Dynamics 365 is a single view of inventory, a single view of customers. Through some of the advanced analytics and Power BI\u2026 [we gain] \u2026 the ability to make better and faster actionable decisions about how to trade.\u201d<\/em><\/p>\n

Carl Phillips: Director of Technology, AO.com<\/p><\/blockquote>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0 Keep security at the heart<\/h2>\n

As mentioned, you need to ensure your data is kept safe when stored, managed and in transit<\/strong>. With intelligent security, you can empower your organisation against cyberthreats with machine learning and automation. A 2019 Forrester study<\/a> commissioned by Microsoft, found our security technology automatically remediates 97 percent of endpoint attacks detected.<\/p>\n

With built-in security across platforms<\/a>, including Microsoft Dynamics 365, you can ensure you\u2019re protected and compliant while employees can focus on high-value tasks, securely accessing the information they need, no matter where they are.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0 Democratise data skills<\/h2>\n

\"AYou must ensure your whole organisation has the skills to understand data<\/strong>. To take advantage of new information, insights and resources, everyone needs to understand how to use data effectively. This will help build an accessible knowledge network, plus improve services and customer experiences.<\/p>\n

It\u2019s not an easy task. But building a data skills learning plan is vital to get the best out of data and to empower employees. The Forrester report on Why Digital Literacy Matters<\/a> goes in-depth on how to spread data literacy. Dynamics 365 also makes it easy by giving employees a single source of truth. Microsoft Viva Topics<\/a> uses AI across Microsoft 365 to recognise content, extract important information and automatically organises it into shared topics like projects, processes and customers. It then creates a knowledge network based on relationships, making it easy for employees to find what they need, when they need it.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0 Build a feedback loop<\/h2>\n

To ensure your data insights stay relevant and agile, implement a change control process consistent across the organisation<\/strong>. Keep verifying your data strategy against your business plans, goals and with your executive sponsors to ensure you\u2019re heading in the right direction. Be ready to adjust. Flexibility and speed of change will determine the difference between frustration and success.<\/p>\n

Weave data throughout your organisation<\/h2>\n

Ultimately the power of data is directly correlated to your strategy and your people. Data doesn\u2019t belong in a different realm. It doesn\u2019t belong to one team or silo. On the contrary, it needs to intertwine with business processes, stakeholders and policies. It needs to reach across business silos and connect together to surface the right information, at the right time. Make sure you embark on the journey as an organisation. The response from this empowerment will surprise you.<\/p>\n

Find out more<\/h2>\n

Learn how to harness the power of data<\/a><\/p>\n

Find out how the power of data can benefit everyone<\/a><\/p>\n

Build an effective data strategy<\/a><\/p>\n

Use data and analytics to innovate<\/a><\/p>\n

Resources to empower your development team<\/h2>\n

How to implement a data streaming solution with Azure Streaming Analytics\u00a0<\/a><\/p>\n

About the author<\/h2>\n

\"KriziaPassionate about marketing and digital business strategy Krizia joined Microsoft to help customers achieving their business goals while getting the most out of their IT investments. She is focussed on raising the awareness around cloud solutions and security best practices. Yoga lover, book worm and travel enthusiast, so far Krizia\u2019s work experience has taught her the importance of teamwork, exemplary leadership and communications skills.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.<\/p>\n","protected":false},"author":585,"featured_media":46493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1],"post_tag":[160,636,1547,289,1505],"content-type":[],"coauthors":[1607],"class_list":["post-45377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cross-industry","tag-blogger-series","tag-data","tag-data-strategy","tag-digital-skills","tag-innovation"],"yoast_head":"\nUnleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom<\/title>\n<meta name=\"description\" content=\"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom\" \/>\n<meta property=\"og:description\" content=\"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Microsoft Industry Blogs - United Kingdom\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-10T10:43:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T09:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krizia Ceccobao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krizia Ceccobao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min read\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\"},\"author\":[{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/author\/krizia-ceccobao\/\",\"@type\":\"Person\",\"@name\":\"Krizia Ceccobao\"}],\"headline\":\"Unleash the power of data with knowledge and insights\",\"datePublished\":\"2021-02-10T10:43:06+00:00\",\"dateModified\":\"2021-02-17T09:18:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\"},\"wordCount\":1134,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png\",\"keywords\":[\"Blogger Series\",\"Data\",\"Data strategy\",\"Digital Skills\",\"Innovation\"],\"articleSection\":[\"Cross-industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\",\"name\":\"Unleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom\",\"isPartOf\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png\",\"datePublished\":\"2021-02-10T10:43:06+00:00\",\"dateModified\":\"2021-02-17T09:18:56+00:00\",\"description\":\"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png\",\"width\":800,\"height\":450,\"caption\":\"The power of fata with knowledge and insights title image with a graphic of a lightbulb and brain.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unleash the power of data with knowledge and insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\",\"name\":\"Microsoft Industry Blogs - United Kingdom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization\",\"name\":\"Microsoft Industry Blogs - United Kingdom\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png\",\"contentUrl\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png\",\"width\":259,\"height\":194,\"caption\":\"Microsoft Industry Blogs - United Kingdom\"},\"image\":{\"@id\":\"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom","description":"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/","og_locale":"en_US","og_type":"article","og_title":"Unleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom","og_description":"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.","og_url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/","og_site_name":"Microsoft Industry Blogs - United Kingdom","article_published_time":"2021-02-10T10:43:06+00:00","article_modified_time":"2021-02-17T09:18:56+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png","type":"image\/png"}],"author":"Krizia Ceccobao","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Krizia Ceccobao","Est. reading time":"4 min read"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#article","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/"},"author":[{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/author\/krizia-ceccobao\/","@type":"Person","@name":"Krizia Ceccobao"}],"headline":"Unleash the power of data with knowledge and insights","datePublished":"2021-02-10T10:43:06+00:00","dateModified":"2021-02-17T09:18:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/"},"wordCount":1134,"commentCount":0,"publisher":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png","keywords":["Blogger Series","Data","Data strategy","Digital Skills","Innovation"],"articleSection":["Cross-industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/","name":"Unleash the power of data with knowledge and insights - Microsoft Industry Blogs - United Kingdom","isPartOf":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png","datePublished":"2021-02-10T10:43:06+00:00","dateModified":"2021-02-17T09:18:56+00:00","description":"Discover to data can help your organisation be more productive, deliver personalised customer experiences and drive innovation.","breadcrumb":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#primaryimage","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png","contentUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2021\/02\/power-of-data-and-insights-28.01-1.png","width":800,"height":450,"caption":"The power of fata with knowledge and insights title image with a graphic of a lightbulb and brain."},{"@type":"BreadcrumbList","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/cross-industry\/2021\/02\/10\/unleash-the-power-of-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/"},{"@type":"ListItem","position":2,"name":"Unleash the power of data with knowledge and insights"}]},{"@type":"WebSite","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#website","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/","name":"Microsoft Industry Blogs - United Kingdom","description":"","publisher":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#organization","name":"Microsoft Industry Blogs - United Kingdom","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png","contentUrl":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-content\/uploads\/sites\/22\/2019\/08\/Microsoft-Logo.png","width":259,"height":194,"caption":"Microsoft Industry Blogs - United Kingdom"},"image":{"@id":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts\/45377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/users\/585"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/comments?post=45377"}],"version-history":[{"count":0,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/posts\/45377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/media\/46493"}],"wp:attachment":[{"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/media?parent=45377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/categories?post=45377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/post_tag?post=45377"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/content-type?post=45377"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.microsoft.com\/en-gb\/industry\/blog\/wp-json\/wp\/v2\/coauthors?post=45377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}